Hermes-Customized Hyundai Equus Shown in Seoul

Hyundai showed an extended Equus sedan customized by Hermes at the Seoul auto show. With the collaboration, the Korean automaker is continuing its upmarket aspirations. Premium materials cover the interior, and this is one of our first looks at an extended-wheelbase Equus.

Hermes covered the Equus’ interior in leather of similar quality and workmanship as the company’s Birkin leather bags that can cost between $9000 and $15,000. The exterior features a special top coating. Hyundai hopes the one-off Equus will appeal to the ultra-rich around the globe. In total, Hermes customized three Equus sedans for the automaker. Five years ago, Hyundai asked Prada to customize three Genesis luxury sedans, which were displayed in downtown Seoul in a specially made glass tower.

Earlier in the week, the refreshed 2014 Hyundai Equus was unveiled at the New York auto show. While the ultra-luxury market may be a tough segment to enter, the automaker claims the Equus is a strong seller in South Korea where the new President Park Geun Hye chose the Equus to ride to her inauguration last month. The U.S.-spec 2014 Hyundai Equus has tweaked exterior styling and a number of improvements inside the cabin.

Should Hyundai consider a limited-edition Equus for the U.S. market like the Equus by Hermes?

Johnny.5sp
I think Lincoln needs to rethink it's strategy.
SelenaSChoi
@automobilemag @Hyundai Who made that move? Impressed in the direction hyundai is moving

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