Hyundai may have started its U.S. sales operation with inexpensive compact cars in 1986, but the automaker continues to move upmarket and gain traction as it celebrates 25 years in the country.
Officially, Hyundai’s 25th anniversary was February 20. Hyundai has sold 6,608,208 vehicles since it arrived in the U.S. with about two-thirds of those vehicles still on the road today, according to the automaker.
"As far as we've come since 1986, we still feel we're in the early stages of connecting the Hyundai brand to the U.S. consumer," said John Krafcik, president and CEO, Hyundai Motor America. "We've always challenged convention – from our powertrain strategies, to our consumer partnership programs, to our unique Genesis and Equus retail approach."
Today, Hyundai's lineup nearly encompasses the entire new car market, from the subcompact Accent to the sporty, rear-drive Genesis Coupe to the flagship Equus luxury sedan. While the automaker doesn't have a truck or full-size SUV, sales in 2010 were up 24 percent over 2009.
A new headquarters in Fountain Valley, California, is currently under construction and, Hyundai says, will be a late anniversary present to itself when it's completed in late 2012.