After making appearances in other markets such as South America, Africa, Europe and Australia, privately-owned Chinese automaker Great Wall, aims to make its way onto U.S. soil within the next 5 years.
Not many details are known, as there are still a lot of decisions to be made on Great Wall’s part in terms of who exactly will distribute the cars in the U.S., and where in North America the company eventually wants to build an assembly plant.
"We are in the process of implementing the plan," company CEO Wang Fengying said. "More than ten companies have talked to us about jointly establishing a dealer network." In order to prosper, Wang understands that the company must compete internationally in competitive markets like the U.S. "It is important for Chinese companies to go upscale, but more importantly, we must go global," she said.
With Chinese cars absent in the competitive American market, Great Wall could be the company to give the “Made in China” vehicles a big break. The first model to make it to the U.S. would be the Haval-brand SUV. Great Wall also makes the Wingle pickup and Voleex sedan.
Last year, Great Wall sold about 500,000 units, including 80,000 vehicles in overseas markets.
Source: Automotive News (Subscription required)