GM's October Sales Inch Up, Bolstered by Chevy Cruze, Dogged by Buick, GMC, Cadillac

General Motors reported strong October 2011 sales that were up two percent compared to October 2010. The new Cruze sedan and GM’s crossover lineup helped buoy overall sales figures, yet many GM vehicles saw sales slip last month.

Chevrolet – 131,084 sales, up 6.0 percent

Once again, the Silverado pickup line was Chevrolet’s hottest model with 36,656 sales, up 6.9 percent year-over-year. It was followed by the Equinox crossover with 15,108 sales, a jump of 18.3 percent over a year prior, and then the Cruze sedan, which saw 14,295 sales last month. That brings the Cruze’s year-to-date sales to 201,819 cars, making it Chevrolet’s second best-selling vehicle of 2011 after the Silverado.

In its second month in showrooms, the Chevrolet Sonic recorded 3833 sales. The Volt electric car sold 1108 units, bringing its year-to-date total to 5003 cars. Chevrolet says it is still on track to make the Volt available at all 2600 dealers nationwide by the end of this calendar year, but unless the company miraculously sells 5000 examples next month, the volume will still fall quite short of the original goal of 10,000 cars by the end of 2011.

At the same time, several Chevrolet models struggled to attract buyers. Corvette sales fell 6.4 percent year-over-year to 946 units, Traverse sales dropped 12.8 percent to 7197 vehicles, and Impala sales sank 3.3 percent to 11,982 cars.The Suburban and Tahoe large SUVs managed to escape the trend, with the former picking up 6.9 percent to finish the month at 4655 sales, and the Tahoe inching up 5.0 percent to 7060 units.

GMC – 31,609 sales, down 4.6 percent

Although sales of Terrain crossover and Sierra pickup line remained strong, most other GMC products saw significant year-over-year sales declines. That makes October Terrain volumes grew 16.6 versus October 2010, to 6350 cars, while the Sierra recorded a 2.9-percent gain to sell 13,362 trucks.

Meanwhile, sales of the Acadia fell 3.3 percent to 5034 vehicles, the Yukon dropped 20.1 percent to 2958 sales, and the Yukon XL saw volumes drop 32.9 percent to just 2217 monthly sales.

Buick – 11,687 sales, down 7.0 percent.

Buick says new cars like the Regal and LaCrosse eAssist hybrid are helping the brand maintain a strong momentum, but only the Regal recorded a sales gain last month. The sedan sold 2281 units, up 39.6 percent year-over-year. While the LaCrosse and Enclave sold more units overall, their sales declined compared to a year prior: LaCrosse numbers sank 8.7 percent to 4048 cars, and Enclave volume fell 3.9 percent to 4509 vehicles.

Cadillac – 11,795 sales, down 11.9 percent

The luxury brand saw its sales drop compared to a year earlier, with only the SRX crossover posting sales increases: it recorded 4984 monthly sales, representing a gain of 12.7 percent year-over-year. Every other Cadillac model, including the CTS and Escalade families, saw sales fall: CTS sales dropped 7.6 percent to 3918 units, sales of the Escalade dropped 0.6 percent to 1424, while the Escalade ESV fell 24.1 percent to 722 sales, and the Escalade EXT dropped 32.9 percent to just 163 vehicles.

Much of Cadillac’s drop-off can be attributed to dwindling inventories of the STS and DTS. Those cars, now out of production, saw sales declines of 50.5 and 76.6 percent, respectively, compared to October 2010, which monthly sales of 180 for the STS and 404 for the DTS.

Source: GM

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