GM to Keep Pontiac Buyers Loyal Through Good Service

Although General Motors should sell the last remaining Pontiac within the next few months, the automaker still aims to keep customers loyal to dealers and itself through top-notch service.

After GM phased out its Oldsmobile division nearly five years ago, it lost a considerable amount of loyal customers. According to Automotive News, nearly 80 percent of Olds owners bought non-GM vehicles in the following years, a fact largely attributed to poor communication with customers, who felt they were being abandoned.

GM hopes to avoid a similar situation with Pontiac. GM spokesman Jim McDonald said the company "has to do a better job of focusing on what the customer's needs are, and how we can respond better than we have in the past."

GM hopes to retain Pontiac service revenue by informing customers of local GM service centers, which are capable of servicing Pontiac vehicles. Non-Pontiac dealerships will now carry parts specific to the brand. GM is legally bound to honor all Pontiac warranties for their full term, the longest being the six-year corrosion coverage guarantee.

The automaker refers to Pontiac customers as "free agents," and is assigning a large team of marketing and customer relations experts to help retain those customers. Withmore than1 million Pontiacs on the road still under warranty, GM aims to keepmore than50 percent of those customers in GM vehicles.

Source: Automotive News (Subscription Required)

tweak8487
Yet another reason why I will NEVER buy GM EVER again. They are blowing smoke. Of course they are abandoning Pontiac customers, that is the entire point of phasing out the brand. I encourage Pontiac customers to buy Japanese, at least they back up their product.
Murph2020
Folks,With an 06 GTO and 09 G8 GXP in the garage I was hoping to get some help with bad brakes on the GTO. Basically offered a small stipend to help cover the cost of nearly $2K to replace with OEM. Asked them to just send me the small stipend to allow me to reduce the cost of fixing myself via aftermarket and was essentially told "Pound Sand". And this was reviewed by the "Top Brass". Now why would anyone want to invest $2K in replacing "Warped" rotors with just 22K mikes and soft driving??? I get a $1K rebate in the mail every other month.Don't buy the retoric and be prepared to waste tons of your time talking to off shore Pontiac Customer Assist before you get someone that can make a decision albeit BAD. I won't be buying GM in the future because of this nor anyone in my family. For about $1K they could have been a hero but looks like a big -0-

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