GM says it has Buyers Interested in Saturn

Tom Ludwick

In GM's February viability report to the U.S. treasury, it said the company would only support its Saturn brand until the 2012 model year. A recent report from a GM spokesperson said that "a few" parties have shown interest in buying the brand.

According to Saturn spokesman Steve Janisse, "There is interest from investors in doing a spinoff, and there are other entities interested in just buying it." Janisse wasn't sure whether the interested parties were other automakers.

Meanwhile, Saturn dealers are becoming anxious. If a buyer or other solution is not found by 2012, GM will phase out the brand. GM has formed a small task force of employees and dealers to look into how it could spin off or sell Saturn. Janisse said the Saturn task force wants to have a proposal to dealers by mid-April.

Source: Automotive News

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