General Motors has reported its May 2013 sales, and the numbers paint a rosy picture for the Detroit, Michigan-based automaker. GM sold a total of 252,894 vehicles last month from its Buick, Cadillac, Chevrolet, and GMC brands, representing a year-over-year increase of just 3.1 percent. Year-to-date sales for 2013 now total 1,155,503.
Winners: Chevrolet Silverado/GMC Sierra – 43,283/16,061 sales, up 25.3/21.7 percent, respectively
GM's full-size pickup trucks continue to sell well, with sales numbers up from last month and from May 2012. Much of the thanks can go to increased incentives on the current GMT900-generation trucks as inventories are cleared out in advance of the all-new 2014 Chevrolet Silverado and GMC Sierra going on sale later this year. The Silverado continues to be GM's best-selling vehicle at 43,283 units sold in May (an increase of 25.3 percent from last year); the Sierra moved 21.7-percent more units last month at 16,061 copies. However, the new trucks can't come soon enough: combined, General Motors sold 59,344 Silverado and Sierra pickups – plenty to beat the 31,672 Ram trucks sold by Chrysler, but not enough to catch up to Ford's 71,604 F-Series trucks.
Winner: Chevrolet Equinox – 22,918 sales, up 13.2 percent
The Chevrolet Equinox's sales numbers didn't swell in an extreme manner last month. However, the crossover has been slowly gaining ground this year as GM's third-best-selling vehicle after the Silverado and Cruze. In fact, at 22,918 copies sold last month, the Equinox is just 137 units shy of the Cruze's May sales. Year-to-date, the crossover has actually already outsold the compact sedan – Chevy has sold 102,752 Equinoxes in the first five months of 2013 – earning the crossover the honor of GM's number-two best-seller so far this year.
Still Fighting: Chevrolet Camaro – 7929 sales, down 12.1 percent
For the first time this year, the Camaro did not beat the Mustang. The bowtie's crosstown rival managed 868 more sales last month, 7929 Camaro sales to 8797 Mustang sales. Don't count Chevrolet out just yet, however: the 12.1-percent year-over-year drop for the Camaro is probably due to dealers winding down current inventory and getting ready for the updated 2014 model. Even though the Camaro may have lost the battle, it's currently winning the war – Chevrolet has sold 35,076 units of the muscle car year-to-date, 1208 more Camaros than Ford has sold Mustangs.
Winner/Loser: GMC Yukon XL/Yukon – 5063/1814 sales, up 181.9/down 27.6 percent
GMC's full-size SUVs played the opposites game last month – the short-wheelbase Yukon was down by 27.6 percent to 1814 copies, while the long-wheelbase Yukon XL made huge gains with its 5063 sales representing a massive 181.9-percent increase year-over-year. Through the first five months of the year, the trend looks to be the same, with the XL up 94.2 percent (to 12,880 units), while the Yukon's 10,308 units is relatively flat at a drop of just 0.7 percent.
Loser: Buick Regal – 1607 sales, down 37.0 percent
The Buick Regal continues to hurt, with sales falling 37.0 percent from last May to just 1607 sales. The blame is two-fold: the Regal has taken a beating since the introduction of the Verano sedan, which occupies a similar place in Buick's lineup; and an update for 2014 has already been shown off, but has yet to go on sale.
Bring Out Your Dead: Cadillac STS, Chevrolet Aveo and Colorado, GMC Canyon
You thought that just because they were discontinued, they were dead and gone. Nope, think again. Cadillac moved a single STS sedan last month, Chevrolet moved eight Aveo subcompacts and 244 Colorado pickups, and GMC sold a whopping 88 Canyon pickups.
Source: General Motors