General Motors reported sales of 213,387 cars in April, which was a drop of 8.2 percent compared to a year prior. The company, however, says the percentage drop-off is no cause for alarm because it merely represents a fall in fleet sales. According to GM, the company's retail vehicle sales stayed constant while fleet sales declined 25 percent.
Chevrolet - 155,487 sales, down 8.4 percent
Within the Chevrolet brand, the top vehicle by sales volume was once again the Silverado truck line, with sales up 4.8 percent to 30,749. As to sales gains, the Volt took the cake for Chevrolet with a 196.6-percent year-over-year sales bump, from 493 cars in April 2011 to 1462 units last month. The rest of the lineup enjoyed relatively modest sales increases, and plenty of nameplates saw sales slides compared to a year prior. Gainers for Chevrolet include the Avalanche, which is now discontinued, up 25.2 percent to 1676 sales; the Colorado pickup saw sales climb 25.5 percent to 3499 units; Equinox crossover sales were up 7.1 percent to 18,282 units; Express cargo van volume rose 12.1 percent to 6599 copies; and the Tahoe SUV saw its sales jump 7.1 percent to 5845. The Chevrolet Sonic recorded 6387 sales, but wasn't on sale in April 2011 so doesn't have a percentage gain.
Meanwhile the Camaro sports car suffered a sales slip of 11.3 percent, to 9627, and beating arch-rival Ford Mustang by just 1826 units; the Corvette suffered a four-percent year-over-year drop to 1396 cars; the Cruze saw sales tumble 27.6 percent to 18,205 units; the Impala sedan reported 14,965 sales for a year-over-year decline of 29 percent; the Malibu dropped 11.3 percent to 21,906 cars – although Chevy is in the process of rolling out the all-new 2013 model; the Suburban fell 4.2 percent to 3463 sales; and the Traverse crossover reported 7752 sales, down 19.8 percent compared to April 2011.
Buick - 15,446 sales, down 16.1 percent
It was a rough month for sales of Buick vehicles, as almost every single model within the brand reported a sales decline. Worst off was the Regal sedan, with 2852 sales representing a drop of 37 percent. It was followed by LaCrosse, which had a sales slip of 19.5 percent to 4545 cars, while the Enclave crossover sold an even 5000 units for a year-over-year sales loss of 4.4 percent. The Verano compact sedan reported 2989 sales, but it was not on sale in April 2011 so doesn't have a percentage gain.
Cadillac - 9851 sales, down 25.0 percent
With sales dropping by a quarter compared to last April, it wasn't a good month for Cadillac. Sales of the SRX crossover dropped 8.7 percent to just 3998 copies; the CTS sedan, coupe, and wagon saw sales fall 0.4 percent to 4202 combined units; and all versions of the Cadillac Escalade saw sales slip 8.1 percent to 1592 units. The biggest reason for Cadillac's troubles, however, came from the discontinuation of the DTS and STS sedans. The former sold only 39 units last month, down 98 percent year-over-year, while just 20 STS sales represented a sales drop of 97.7 percent. Good thing the new XTS and ATS sedans will go on sale later this year, which should help make up some volume.
GMC - 32,603 sales, up 4.5 percent
The lone bright spark in GM's sales report is the GMC brand, which saw sales climb on the back of healthy truck sales. The GMC Sierra truck line sold 12,598 units, up 19.7 percent over a year ago; the Canyon compact truck enjoyed a 27-percent leap to sell 787 vehicles; and the Terrain crossover enjoyed healthy sales of 7839, for a gain of 8.8 percent. Other results were mixed: the Acadia crossover suffered an 11.9-percent drop to 6087 sales, the Savana van fell 15.9 percent to 2342 units, and overall Yukon volume fell 6.7 percent to 2950 units.