GM Launches Men’s Lifestyle TV Show Called “Inside the Vault”

January 31, 2011
Inside The Vault Logo
Are you a “classic” man? Do you require entertainment? Then does General Motors have a TV show for you.
“New times call for new approaches,” said GM’s Chief Marketing Officer Joel Ewanick.  “Inside the Vault represents an exciting and different avenue for Chevrolet, Buick, GMC and Cadillac to connect with audiences and create an environment that is different from anything that’s being done in TV today.”
Produced in concert with General Motors, Conde Nast, Tribune, Telepictures, Starcom and Automobile parent Source Interlink, Inside the Vault is show dedicated to men and their interests. Topics will include sports, travel, food, gadgets, fitness and, of course, cars.
The 10-episode season, which debuts this Friday, February 4, will be hosted by former Cincinnati Bengals wide receiver and Sunday Night Football host Cris Collinsworth, along with comedian Alonzo Bodden and Jill Wagner of Mercury car commercial and Wipeout fame. Advertising will include, of course, commercials for Buick, Cadillac, Chevrolet and GMC products and the vehicles will also be featured in the episodes where appropriate.
You can catch Inside The Vault on WGN America nationwide, as well as on 18 Tribune affiliates including PIX11 New York; KTLA Los Angeles; WGN Chicago; WPHL Philadelphia; KDAF Dallas; WDCW Washington, D.C.; KIAH Houston; WKBD Detroit; KZJO Seattle; WSFL Miami; KTXL Sacramento; KRCW Portland; WXIN Indianapolis; KSWB San Diego; WTIC Hartford; WPMT Harrisburg; WXMI Grand Rapids, and WNOL New Orleans. Check your local listings for air time.
If you aren’t served by one of those stations, fear not, you can still watch from comfort of your computer desk. Inside The Vault will be available online at and content will also be available on Facebook, YouTube, Twitter, Vimeo and Get Glue.


View Article

Photo Gallery