GM June Sales Up 6.5 Percent Thanks to Cruze, Silverado

2013-chevrolet-cruze-rs

General Motors sold 264,843 vehicles in the U.S. in June 2013, representing its highest monthly sales numbers since September 2008. This result is a 6.5 percent increase over June of last year. Year-to-date sales now total 1,420,346, up eight percent from last year.

Winner: Chevrolet Cruze – 32,871 sales, up 73.2 percent

The Cruze had a huge month in June, setting an all-time monthly sales record. This helps the Cruze take the lead in its battle with the Equinox for Chevrolet’s second best-selling model, as the Cruze is now ahead in year-to-date sales with 133,689 to the Equinox’s 126,397. The Cruze also soundly beat its crosstown rival, the Ford Focus (23,144 sales), this month.

Winners: Chevrolet Silverado/GMC Sierra – 43,259/16,568 sales, up 28.9/32.8 percent, respectively

The recently redesigned Silverado and Sierra pickups posted remarkably similar numbers to last month and continue to increase over last year. GM does not delineate sales between the redesigned 2014 models and 2013 models and it is likely that GM is continuing its push to clear out inventory of 2013 models. Even with the two trucks combined, though, the 59,827 Chevrolet/GMC twins sold can’t touch the Ford F-Series’ June sales of 68,009.

Winner: Cadillac – 13,929 sales, up 14.9 percent

Despite falling sales for almost every other Cadillac model (except the low volume Escalade ESV and EXT derivatives), the addition of the ATS and the surge of the XTS still led the brand to a 14.9 percent increase over June of last year. The ATS is now Cadillac’s second-best selling nameplate behind the SRX crossover, both for the month of June and year-to-date in 2013. Cadillac is up 33.2 percent for 2013 year-to-date sales compared with 2012, and GM says it is the fastest growing luxury brand in the industry.

Losers: Buick LaCrosse/Regal – 3,999/1,383 sales, down 44.5/40.5 percent, respectively

Refreshed 2014 models of Buick’s midrange sedans can’t arrive soon enough as the LaCrosse and Regal continue to lose traction. The compact Verano may be stealing sales away from these two, as it was Buick’s second best-selling model in June, after the Enclave crossover. The Verano may soon pass the LaCrosse in year-to-date sales, as the gap between the two has narrowed to only 1049 units. Despite the brand’s 4.1 percent decrease year over year for June, Buick has posted an 11.8 percent increase in year-to-date sales so far.

Loser: Chevrolet Malibu – 21,288 sales, down 32.2 percent

The 2013 Malibu, which has garnered less-than-stellar reviews from the press, continues its sales slump with 21,288 sales, compared with 31,402 in June 2012. Year-to-date numbers are down 21.4 percent as well. Chevrolet recently announced an emergency refresh for the 2014 Malibu, so we will see if these updates can help the midsize sedan catch up with the Cruze and Equinox, which have surpassed it in year-to-date sales for 2013.

Source: GM

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