General Motors has again managed to shake off the recall bug, as sales increased 9.4 percent for the month of July. Year-to-date sales now total 1,712,028—a 3.5 percent increase past sales at the same time last year. Crossovers and trucks made the biggest gains, with GM midsize crossover sales up 14 percent compared with July 2013, while large SUVs also made big sales strides. GMC experienced the most growth, jumping 22 percent to 48,081 units, and Cadillac was the only brand to post a loss, falling 2.6 percent to 15,241 units sold. In the ever-present battle for pickup prominence, GM’s combined sales of the Sierra and Silverado totaled 59,585 units sold, compared to 63,240 for the Ford F-Series and 37,699 for the Ram pickup.
Winner: Large SUVs; Escalade, Yukon, Tahoe, Up 123.3, 48.4, and 51.5 Percent, Respectively
General Motors can count its redesign of the 2015 Cadillac Escalade, GMC Yukon, and Chevrolet Tahoe as a roaring success so far. The new Escalade made the biggest jump, with 2467 vehicles sold for an increase of 123.3 percent. The longer Escalade ESV also improved its sales 107.4 percent to 1427 vehicles sold. Year-to-date sales for the standard Escalade are up 34.7 percent. The GMC Yukon is now up 52.7 percent in year-to-date sales, in part thanks to its July sales of 4139 units (a 48.4 percent increase). The longer Yukon XL was also up for July, growing its sales 27.2 percent to 3999 units sold. The Chevrolet Tahoe led the way with 10,783 units sold, increasing its sales 51.5 percent for July. Through July the Tahoe has sold 56,621 units, pushing it ahead 18 percent compared to last year. The only model to lose ground was the Chevrolet Suburban, which fell 16.4 percent but remains ahead 3.2 percent for the year.
Winner: Chevrolet Corvette, 3060 Units Sold, Up 356 Percent
For some perspective, the Corvette sold just 671 units last July as the C6 wound down in anticipation for the new C7 model. At that point 6344 Corvette units had sold through July 2013. Fast forward to the present, as the Corvette has now sold 20,804 units through July 2014, a year-to-date increase of 227.9 percent. It’s a home run of the highest order.
Winner: Buick Encore, 4061 Units Sold, Up 27.9 Percent
People continue to flock to the funky Encore, which is soon to get a Chevrolet little brother in form of the Trax. Of all Buick models, the Encore is by far ahead in year-to-date growth. It has now sold 27,718 units through July 2014, which is 79.7 percent more than it sold by this time last year. The next-best improvement for Buick is the Regal at 35.4 percent year-to-date, but that model has sold less than half the volume at just 13,549 units.
Loser: Cadillac Sedans, ATS, CTS, and XTS Down 11.1, 29.4, and 34 Percent, Respectively
Despite critical acclaim, Cadillac cannot convince customers to tap into their luxury sedans. The compact ATS sold only 2582 units this month, and it’s behind in year-to-date sales by 20.8 percent. Of the three sedans, the CTS leads in year-to-date sales with 18,047 units sold so far, but July’s 2039 units sold is almost 30 percent worse than in the previous year. Slowest to sell is the full-size XTS. Only 1939 XTS units were purchased in July—not much of a boon to its year-to-date sales which now dwindle 23.8 percent beneath last year’s figures.
Loser: Chevrolet Impala, 9636 Units Sold, Down 25.4 Percent
Cadillac isn’t the only one having trouble selling full-size sedans. Despite its own redesign, the Impala is stuck 8.5 percent behind in year-to-date sales, at 88,135 units sold. It was outsold by the Chevrolet Camaro, which increased its own sales 25 percent to 9961 units sold. This is a reversal of last July, when the Camaro sold just 7969 units to the Impala’s 12,915.