GM Further Reorganizes its Sales, Marketing Staff

Automobile Staff
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Although it recently shifted responsibilities between two of its leading executives yesterday, General Motors isn’t done shaking up its sales and marketing operations in North America.

As sales slowly continue on their upward path, General Motors announced a few executive-level changes to improve its focus on both customers and sales.

"It's become extremely clear to me since taking this role that there is a better way to structure this organization," said Mark Reuss, president of GM North America, in a statement. "The premise of the structure is simple -- a clearer marketing focus to sell more vehicles, and freeing our sales and service experts to focus on customers and dealers. "In order to be successful in North America, we need the right mix of product, people and structure. We've worked with a small group of executives to align this model and appoint the best candidates for each job. "This is my team. Leaders with exceptional talent from around the world, combined with strategic thinking from outside. They are the right team for GM North America now, hand-picked and put in place to win." Here are the major shakeups, effective immediately: - Susan Docherty is vice president, U.S. marketing. Her previous sales responsibilities are now handled by Reuss.

Reporting to Docherty are: -- Jim Campbell, U.S. marketing vice president, Chevrolet -- Don Butler, U.S. marketing vice president Cadillac -- John Schwegman, U.S. marketing vice president, Buick-GMC - Alan Batey, vice president, sales and service, Chevrolet. - Brian Sweeney remains as Buick-GMC U.S. sales and service vice president - Kurt McNeil, U.S. sales and service vice president, Cadillac. - As we reported earlier, Bryan Nesbitt will leave as Cadillac general manager and will become executive director, advanced concept group. He'll report directly to Ed Welburn, vice president, global design. - Steve Carlisle, vice president U.S. sales operations, responsible for dealer network, retail sales support and fleet and commercial.

Reporting to Carlisle are: -- Jim Bunnell, general director, network support -- Brian Small, general manager, fleet and commercial

- Chris Preuss, vice president and president, OnStar - Kevin Williams, president and managing director, GM Canada. - Steve Hill, general manager, GM customer care and aftersales - Mary Sipes, executive director, North American product planning

Other executives that have maintained their positions:

- Grace Lieblein, president and managing director, GM de Mexico - Diana Tremblay, vice president, manufacturing and labor relations - Chuck Stevens, chief financial officer for North America.

Below, the full staff reorganization direct from GM:

Marketing Organization

As the single point for marketing, Susan Docherty is appointed vice president, U.S. marketing, reporting to Reuss. Senior executives reporting to Docherty, responsible for the marketing of their respective brands include:

* Jim Campbell, U.S. marketing vice president, Chevrolet; * Don Butler, U.S. marketing vice president, Cadillac. Butler rejoins the company from INRIX; and, * John Schwegman, U.S. marketing vice president, Buick-GMC. Schwegman was most recently Chevrolet product marketing director.

Sales Organization

Reinforcing the company's intense focus on the customer, sales leaders for the brands also reporting directly to Reuss include:

* Alan Batey, vice president, sales and service, Chevrolet. Batey was most recently president and managing director of GM's Holden operations in Australia. A replacement for Batey will be named at a later date; * Brian Sweeney remains with the Buick-GMC as U.S. sales and service vice president; * Kurt McNeil, U.S. sales and service vice president, Cadillac. McNeil was previously general sales manager, Chevrolet.

A leader in design, Bryan Nesbitt is leaving Cadillac and returning to his home organization as executive director, advanced concept group, reporting to Ed Welburn, vice president, global design.

Reporting to Reuss, Steve Carlisle is appointed vice president, U.S. sales operations, responsible for dealer network, retail sales support and fleet & commercial. Carlisle was most recently executive director, GM South East Asia Operations, and president, managing director, GM Thailand. Carlisle will be replaced by Martin Apfel, who will report to Tim Lee, president of GM International Operations. Apfel was most recently executive director of global manufacturing and planning.

Senior executives reporting to Carlisle, responsible for their respective functions include: * Jim Bunnell, general director, network support; and * Brian Small, general manager, fleet & commercial; * A general manager, retail sales support will be named at a later date.

"This structure has been developed with as few layers as possible between me, the dealer and the customer," said Reuss. "By removing layers and giving leaders increased accountability, we allow them to move faster and focus on what needs to be done."

Other Key North American Organizations In addition to direct lines for marketing and sales, the following key North American organizations will report directly to Reuss.

New appointments include:

* Chris Preuss, vice president and president, OnStar. Preuss was most recently vice president, Communications, reporting to Ed Whitacre. Preuss succeeds Walt Dorfstatter, who will assume an executive director role in global product operations. A replacement for Preuss will be named at a later date; * Kevin Williams, president and managing director, GM Canada. Most recently, Williams was responsible for leading service & parts operations (SPO). He succeeds Arturo Elias, who will take a position in the company's public policy center, reporting to John Montford, senior advisor, public policy; * Steve Hill, general manager, GM customer care and aftersales. Most recently Hill was general manager, retail sales support.

The following executives continue in their current positions:

* Grace Lieblein, president and managing director, GM de Mexico; * Diana Tremblay, vice president, manufacturing and labor relations; and * Chuck Stevens, chief financial officer for North America.

Mary Sipes returns to portfolio planning as executive director, North American product planning, a key interface to the global engineering and product development organizations. In this position, she reports to Jon Lauckner, vice president global product planning. Sipes was previously executive director, corporate planning. Source: GM

* Chris Preuss, vice president and president, OnStar. Preuss was most recently vice president, Communications, reporting to Ed Whitacre. Preuss succeeds Walt Dorfstatter, who will assume an executive director role in global product operations. A replacement for Preuss will be named at a later date; * Kevin Williams, president and managing director, GM Canada. Most recently, Williams was responsible for leading service & parts operations (SPO). He succeeds Arturo Elias, who will take a position in the company's public policy center, reporting to John Montford, senior advisor, public policy; * Steve Hill, general manager, GM customer care and aftersales. Most recently Hill was general manager, retail sales support.

* Chris Preuss, vice president and president, OnStar. Preuss was most recently vice president, Communications, reporting to Ed Whitacre. Preuss succeeds Walt Dorfstatter, who will assume an executive director role in global product operations. A replacement for Preuss will be named at a later date; * Kevin Williams, president and managing director, GM Canada. Most recently, Williams was responsible for leading service & parts operations (SPO). He succeeds Arturo Elias, who will take a position in the company's public policy center, reporting to John Montford, senior advisor, public policy; * Steve Hill, general manager, GM customer care and aftersales. Most recently Hill was general manager, retail sales support.

* Chris Preuss, vice president and president, OnStar. Preuss was most recently vice president, Communications, reporting to Ed Whitacre. Preuss succeeds Walt Dorfstatter, who will assume an executive director role in global product operations. A replacement for Preuss will be named at a later date; * Kevin Williams, president and managing director, GM Canada. Most recently, Williams was responsible for leading service & parts operations (SPO). He succeeds Arturo Elias, who will take a position in the company's public policy center, reporting to John Montford, senior advisor, public policy; * Steve Hill, general manager, GM customer care and aftersales. Most recently Hill was general manager, retail sales support.

* Chris Preuss, vice president and president, OnStar. Preuss was most recently vice president, Communications, reporting to Ed Whitacre. Preuss succeeds Walt Dorfstatter, who will assume an executive director role in global product operations. A replacement for Preuss will be named at a later date; * Kevin Williams, president and managing director, GM Canada. Most recently, Williams was responsible for leading service & parts operations (SPO). He succeeds Arturo Elias, who will take a position in the company's public policy center, reporting to John Montford, senior advisor, public policy; * Steve Hill, general manager, GM customer care and aftersales. Most recently Hill was general manager, retail sales support.

* Chris Preuss, vice president and president, OnStar. Preuss was most recently vice president, Communications, reporting to Ed Whitacre. Preuss succeeds Walt Dorfstatter, who will assume an executive director role in global product operations. A replacement for Preuss will be named at a later date; * Kevin Williams, president and managing director, GM Canada. Most recently, Williams was responsible for leading service & parts operations (SPO). He succeeds Arturo Elias, who will take a position in the company's public policy center, reporting to John Montford, senior advisor, public policy; * Steve Hill, general manager, GM customer care and aftersales. Most recently Hill was general manager, retail sales support.

* Chris Preuss, vice president and president, OnStar. Preuss was most recently vice president, Communications, reporting to Ed Whitacre. Preuss succeeds Walt Dorfstatter, who will assume an executive director role in global product operations. A replacement for Preuss will be named at a later date; * Kevin Williams, president and managing director, GM Canada. Most recently, Williams was responsible for leading service & parts operations (SPO). He succeeds Arturo Elias, who will take a position in the company's public policy center, reporting to John Montford, senior advisor, public policy; * Steve Hill, general manager, GM customer care and aftersales. Most recently Hill was general manager, retail sales support.

* Chris Preuss, vice president and president, OnStar. Preuss was most recently vice president, Communications, reporting to Ed Whitacre. Preuss succeeds Walt Dorfstatter, who will assume an executive director role in global product operations. A replacement for Preuss will be named at a later date; * Kevin Williams, president and managing director, GM Canada. Most recently, Williams was responsible for leading service & parts operations (SPO). He succeeds Arturo Elias, who will take a position in the company's public policy center, reporting to John Montford, senior advisor, public policy; * Steve Hill, general manager, GM customer care and aftersales. Most recently Hill was general manager, retail sales support.

Don Kollar
I am in the market for a new car. I'm a Buick owner (have two). My 2001 LeSabre is a great car. My 2006 Lucerne is so poorly packaged that we don't drive it (currently has 2000 miles on the odometer). The 2011 models that I looked at are packaged even worse! I retired from GM in Flint (Mark Reuss was there about that time). I worked in Engineering Design Evaluation, so I do understand ROI. However, if what I saw at a dealer's Friday, is an example of what you are trying to sell. You are headed for problems. I for one, won't buy a new Buick...

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