It's easy enough to claim bragging rights in the heavy-duty truck segment, but for the next iteration of its Chevrolet Silverado HD -- destined to launch at the Chicago auto show -- GM has a different idea: Challenge the Ford Super Duty to a literal tug of war.
In a conversation with PickupTrucks.com, Tom Stephens, GM's vice chairman of global product operations, said he'd like to hook the two trucks up and see which model comes out on top.
"I want to take our truck and Ford's, and chain them together back-to-back," he said. "Then I want to have them pull against each other. I know our truck will beat theirs."
Stephens -- a former powertrain director -- is jumping at the chance to showcase the revised 6.6-liter Duramax turbo-diesel V-8, which will launch with the new HD pickups. We're not exactly sure how useful the demonstration would be to consumers, but at least it'd provide GM or Ford fans with more ammunition for advertising, forum postings, and the inevitable "mine's bigger than yours" arguments between pickup owners.
Although nothing is set in stone as of yet, Stephens is serious about the challenge, and given GM's exposure during the unusual CTS-V Challenge, we wouldn't be too surprised if such a "tow-off" were to occur. The guys at PickupTrucks.com are already offering their services to organize and officiate such an event, and have taken it upon themselves to invite Ford to the match.