GM August 2011 Sales Rise 18 Percent, Chevy Cruze Still Hot

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General Motors recorded an 18-percent year-over-year sales increase in August 2011, ending the month at 218,479 total sales. All of GM’s brands saw year-over-year volume increases. Once again, the Chevrolet Cruze led the charge with huge sales success. Sales of cars were up 18 percent year-over-year, sales of crossovers were up 17 percent, and truck sales rose 18 percent compared to August 2010.

Chevrolet – 152,779 sales, up 15.8 percent

For the fifth month in a row, sales of the Chevrolet Cruze sedan exceeded the 20,000 mark -- this month, they totaled 21,807 sales. That also means it was Chevrolet’s second-best selling vehicle, after the Silverado truck, and brings Cruze’s 2012 sales total to 169,427 vehicles. Other Chevrolet products with impressive improvements include the Suburban, up 60.3 percent year-over-year to 4938 monthly sales; the Equinox crossover, which climbed 57.6 percent versus August 2010 to 16,606 sales; and the Traverse, which rose 43.7 percent to 11,281 sales.

GMC – 36,471 sales, up 40.3 percent

Strong sales of the Sierra pickups, along with the Terrain and Acadia crossovers, helped buoy GMC to a monthly sales figure that was 40.3 percent higher than in August 2010. Terrain sales were up an impressive 88 percent year-over-year, for 7875 total sales, while the Acadia saw sales rise 53.7 percent to a total of 6491. More surprisingly, sales of the aging GMC Canyon compact pickup rose 140.8 percent year-over-year, finishing August at 1606 sales.

Buick – 16,021 sales, up 12.1 percent

All Buick products saw sales gains except the Lucerne, which saw sales drop 47.6 percent to just 1392. However, the brand’s other products buoyed it to a decent sales gain, marking the 23rd consecutive month in which Buick sales increased year-over-year. The Regal sedan achieved an admirable 124.2 percent year-over-year increase, for 3820 monthly sales; the Enclave crossover rose 17.2 percent versus August 2010, for a total of 5387 sales; and the LaCrosse rose a modest 1.6 percent for 5422 monthly sales.

Cadillac – 13,208 sales, up 4.1 percent

Cadillac saw a slight sales gain for August compared to a year prior. Sales of the DTS dipped 62.1 percent year-over-year, and sales of the STS dropped 55.2 percent. That’s unsurprising, as both of those cars are being discontinued for the 2012 model year. The CTS family was once again Cadillac’s cash cow, with sales jumping 39.2 percent year-over-year to 5387. Sales of the SRX crossover grew 7 percent to 4627 total.The overall sales gain was achieved despite steps takento reduce fleet sales by 51 percent, something which impacted the brand’s sales volumes last month.

Source: GM

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