GM May 2011 Sales Drop 1.2 Percent, Chevy Cruze Posts Best Month Ever

Although an infusion of new products had helped General Motors post sales increases over the past several months, the automaker’s volume last month essentially remained unchanged from the year prior. According to the company, May 2011 sales totaled 221,192 vehicles, a drop of only 1.2 percent year to year.

Buick - 15,579 units, up 23.8 percent

As a brand, Buick saw its sales rise, but on a model-to-model basis, each product line -- save for the new Regal -- posted sales decreases when compared to May 2010. The slowest seller proved to be the large Lucerne, which slid 1.3 percent to 2235 deliveries last month. Enclave sales fell 8.3 percent, while the Regal accounted for 4247 sales. Despite sales falling 12.4 percent, the LaCrosse -- with 4774 sedans -- proved to be the brand’s best-selling model.

Cadillac - 11,623 units, down 5.7 percent

Cadillac’s CTS line and SRX crossover continue to run neck-and-neck for the brand’s sales crown. In April 2011, the SRX beat out the CTS, but the CTS was the victor last month, with 4288 copies sold, marking a 22.9-percent increase over last year. SRX sales, meanwhile, slid 4.2 percent to 3910 units. The soon-to-be-replaced DTS large sedan found 1496 buyers (down 33.9 percent). The full-size Escalade lineup saw sales slip by 23.1 percent for the short-wheel base Escalade to 1024 sales, but grew 8.3 percent to 612 units for the Escalade ESV and up 10.3 percent to 150 units for the Escalade EXT. The now-discontinued STS moved only a measly 142 sedans, down a big 67.8 percent from last May.

Fun fact: one final example of the XLR roadster, which was discontinued in 2009, was sold as a new vehicle.

Chevrolet - 161,401 units, down 3.5 percent

The shining star of Chevrolet’s lineup is the Cruze compact sedan, which sold 22,711 units last month, making May 2011 the Cruze’s best month since its launch. Even so, the car was only Chevy’s third best-selling model, following the Malibu (25,600 sold, and up 17.9 percent from last year) and the Silverado pickup (28,409 sold, but down 15.7 percent from May 2010). Taking the number four best-selling slot was the Equinox, which accounted for 17,587 deliveries, 33.9 percent more than the same month last year. Although it was down 19.1 percent over the same month last year, the aging Impala rounded out the top five, finding homes for 16,707 copies of the sedan in May.

The compact Aveo, Colorado pickup, and Camaro sports car were all up by 16.7 percent to 4538 units, 16.1 percent to 2944 units, and 5.8 percent to 9451 units, respectively. The remainder of Chevy’s lineup all witnessed decreases in May. The Traverse crossover was perhaps the hardest hit, with 7206 copies, a loss of 38.1 percent. The full-size Avalanche, Suburban, Tahoe, and Express all lost ground, down 34.7 percent to 1246 units, 25.1 percent to 3954 units, 37.4 percent to 5886 units, and 1.9 percent to 6128 units, respectively. Sales of the aging HHR compact fell 30.9 percent to 7197 units, while the venerable Corvette saw a 8.7-percent slide to 1304 units.

Sales of the electric Volt are buzzing along, with 481 more units sold in May, bringing the 2011 total to 2184. One new addition to Chevy’s sales reporting is the Caprice police vehicle -- according to the automaker, 23 examples were purchased by law enforcement agencies last month.

GMC - 35,589 units, up 8.1 percent

Predictably, GMC’s full-size Sierra pickup was the brand’s best-selling vehicle yet again, although its 10,753-unit total does represent a decrease of 4.9 percent over last May. GMC’s two crossover models both saw upticks in May -- the small Terrain rose 42.4-pecent to 7310 vehicles, while the larger Acadia jumped 18.9 percent to 6296 units. Remarkably, Savanna full-size van sales increased by a whopping 89.2 percent (totaling 2826 units), meaning it outsold the Yukon by 163 vehicles. The larger Yukon XL was down 44.4 percent to 1545 deliveries

Source: General Motors

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