GM 100th Anniversary Sales Event Offers Employee Pricing on 2008 Cars, Trucks

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In a last-ditch attempt to move inventory from dealers' lots, GM is launching the 100th Anniversary Sales Event, a promotion offering employee pricing on all remaining 2008 models.

The program, which begins tomorrow and runs through September 2, offers pricing normally reserved for GM employees.; All 2008 Chevrolet, Pontiac, Buick, GMC, Saturn, Cadillac, Saab, and Hummer models are applicable (excluding medium duty trucks), as are the 2009 Chevrolet Cobalt and HHR, Pontiac Vibe and G5, and Cadillac CTS. The employee pricing, offered on top of GM's current incentives, is expected to cut vehicle MSRPs by approximately ten percent.; Automotive News reports a 2008 Buick Enclave, which normally retails for $44,010, carries an employee price of $39,561.; Beginning tomorrow, dealers will affix a secondary window sticker with the revised pricing to all applicable vehicles in stock. Source: GM, Automotive News

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