With the exception of brands impacted by the tsunami and earthquake in mid-March, April proved to be a solid month for companies selling vehicles in the United States. German automakers were no exception to the rule, although Volkswagen led the pack with U.S. sales jumping a solid 23 percent year-to-year.
Audi celebrated its best April ever, selling 10,018 units total—200 more than in March and 7.5 percent more than in April 2010. The introduction of the all-new Audi A7 no doubt played a part in this, selling a total of 408 units in its first month. The Audi Q5 lead SUV sales with 1977 units sold, while the pricier Q7 sold 790 units—a 24.2 percent increase from the same month last year. Diesel models made up a good portion of those sales, accounting for 47 percent of all Q7 sales. Offering a diesel engine for the A3 was also a good decision on Audi’s part, it seems, as TDI models made up 61 percent of all A3s sold in April.
BMW did a bit better than Audi, posting sales of 18,801 units in April versus 17,268 units the same month last year—an increase of 8.9 percent. BMW’s brand new X3 continues to surpass the company’s sales expectations, up 253% from April 2010 at 2277 units sold. Overall, BMW’s SUVs sold well in April, with total sales up 65 percent over the same month last year. Passenger cars didn’t do so well, selling 13,642 coupes and sedans versus 14,142 units last year, a decrease of 3.5 percent. BMW’s Mini sub-brand, however, had a strong sales month, selling 6446 units versus 3843 units in April 2010—up 67.7 percent.
Mercedes-Benz was the sales volume leader among German luxury makes, with a reported 19,157 vehicles sold, up 5.1 percent from April 2010. The E Class was the company’s breadwinner for the month, selling 5342 units, up 17.9 percent over the same month last year. The C Class was a close second place, with 5232 total sales. Sprinter Vans also performed well in April—up 85.8 percent over last year with 1115 units sold. On the other end of the spectrum, the low-volume SLS AMG sold 54 units, bringing the year-to-date sales total to 309 units.
Porsche sales also saw a healthy increase this month, moving a total of 3172 units versus only 1747 last April, up 82 percent. The vehicle posting the most gains was the all-new Cayenne, with 1578 units sold, up from just 326 the previous year. The venerable 911 also did well in April, selling 645 units versus 389 in April 2010, up 65.8 percent. Sales of Boxter and Cayman models were virtually identical to April of last year, with 352 units sold, down from 354. The Panamera didn’t perform as well as it did last April, with 597 sales versus 678 in April 2010. However, the year-to-date sales tally is still looking good, as 2297 Panameras have been sold in the first four months of 2011 while just 2163 were sold during the same timeframe last year.
Selling 28,542 units in April, Volkswagen posted a gain of 23 percent over the same month in 2010. The new Jetta made up a majority of those sales, with 16,955 units sold, up 74 percent from last year. Volkswagen SUV sales jumped in April, with the Tiguan experiencing a 47.8 percent gain from last year at 2791 units sold and the Touareg seeing a 62.8 percent gain at 640 units sold. The rebadged Chrysler Town & Country otherwise known as the Routan didn’t fare so well, selling only 935 units versus 1474 the previous year, a decrease of 36.6 percent. Just as was the case for Audi, diesel models made up a big part of VW’s total sales, with 23 percent of all cars sold in April wearing a TDI badge.
Source: Audi, BMW, Mercedes-Benz, Porsche, Volkswagen