With January 2011 behind us, automakers’ sales numbers are pouring in. It appears all three of the German luxury brands saw sales rise significantly last month -- when compared to January 2010, Audi and BMW's sales increased 20 percent, while Mercedes-Benz figures grew by 14 percent.
With sales rising above the 100,000-unit mark, 2010 proved to be a gangbusters year for Audi -- and it appears the automaker has carried at least some of that momentum into 2011. In fact, this past month was Audi's most successful January in history, moving nearly 7812 off dealer lots across the U.S. -- a 20-percent increase over the same time frame last year. The Q5 compact crossover continues to perform well in this market; in fact, with 1584 units sold (a 50.9-percent increase over last year), it's the second-best selling model in Audi's U.S. portfolio (the A4, with 2483 sales, remains king). Audi's larger SUV -- the Q7 -- also did well; with 756 models sold, it marked a 59.8-percent improvement over last January. Another hallmark lies with the all-new Audi A8 -- dealers sold 450 cars in stark contrast to the 52 previous-generation cars sold last year.
Rounding out the company's January sales were model line increases of 52.8 percent, 17.2 percent, and 83.7 percent for the A3 (715 units), A6 (594 units), and R8 (79 units), respectively. Of note, 66 percent of A3s sold in January 2011 were A3 TDI models. The A4 and TT were both down 10.1 percent and 5.8 percent, respectively. Three additional A5s were sold over January 2010, bringing this January's total to 1054 coupes.
The BMW Group posted an uptick in sales of 21.1 percent to 18,656 cars. The majority of those vehicles came from the BMW brand, which saw its January sales grow by 20.8 percent, to a total of 15,905 units. BMW’s increase was driven by new products like the X3 and X5 SUVs, along with and the 5 Series sedan. Although on sale for only two weeks of the month, the X3 managed to move 1075 units, an increase of 273.3 percent year-over-year. An all-new model helped the 5 Series grow by 76.2 percent from last January to 4,350 cars sold in the month. Sales of the recently refreshed X5 SUV were up 23.6 percent, ringing in at 3038 units.
BMW’s Mini brand also made modest gains, with sales growing 504 units to 2247 at the close of January. According to the automaker, that increase accounts for a 22.4-percent year-to-year growth.
Although showing the smallest percentage gains, Mercedes-Benz took the German luxury sales crown last month in the U.S. market. Sales grew only 14 percent, but the company still managed to sell 17,273 vehicles in January. The crown for best-selling Benz went to the E-Class, with 4795 from last year. The the best-selling Benz in January proved to be the E-Class, which posted a 24.5-percent growth to 4795 units. Nipping on the E's heels was the C-Class, which witnessed a 3.6-percent growth to 4172 models sold. The bronze medal goes to the M-Class SUV, having sold an additional 28.9 percent over last January, or 2,484 vehicles. Mercedes also saw impressive growth for its diesel models, with sales of Bluetec-powered products growing nearly 136 percent.
Despite most of the midwestern and eastern United States being slammed with snow during most of January, it apparently didn't prevent Mercedes from moving a few copies of its SLS AMG supercar to American owners. According to the automaker, seventy of the cars found homes in the U.S. last month.
Source: Audi, BMW, Mercedes-Benz