German July Sales: Volkswagen, Audi Post Gains, BMW Hit By Low Supply

German sales were on fire in the month of July, at least for Volkswagen and Audi. VW had its best July since 1973, while Audi's 28.0-percent increase led it to a best-ever July. Mercedes-Benz saw a 1.6-percent increase, partly due to drivers flocking to the C-Class. BMW might be as happy, but sales dropped 0.5 percent as a result of low supply.

Volkswagen – 37,014 units, up 27.3 percent

July was another fantastic month for Volkswagen, as the automaker reports it’s the best July ever since 1973. VW moved 37,014 units off the lot, representing a 27.3-percent increase compared to the same period last year. The Jetta continues to be the brand’s volume leader with 13,629 sold last month including 1963 wagons; still, it wasn’t enough to avoid a decrease of 13.3 percent compared to July 2011. The Passat comes in second with 9077 sold, and it appears the redesigned model is being received well as the Chattanooga factory plans to add 30,000 units of capacity by 2013. Sales for the Eos and CC took a nosedive, selling 533 units (down 53.8 percent) and 2198 units (down 26.9 percent), respectively. On the other hand, VW SUVs sold well in July. The Touareg was up 41.8 percent with 740 sold, and 2966 Tiguans (up 26.2 percent) went home with new owners. Golf sales were fat but with help from the new Golf R, total Golf sales were up 13.5 percent with 4008 sold.

BMW – 21,297 units, down 0.5 percent

Although the BMW 3 Series was the volume leader once again with 7653 sold last month, sales dropped 11.4 percent compared to July 2011. BMW says supply remains low and may get a bit worse for August before a large number of new models roll into dealerships. The 7 Series had the biggest gain with 1696 units sold (up 158.9 percent), but the 5 Series also saw a sizable jump, with 5700 sold (up 32.0 percent). The 6 Series range, which includes the coupe, convertible, and four-door Gran Coupe, was up 50.5 percent with 843 units sold, while sales for the 1 Series and Z4 were down. Though the X3 saw a 4.7-percent gain, with 2311 sold, sales for the X5 and X6 slipped 31.4  and 55.4 percent, respectively.

Mercedes-Benz – 19,311 units, up 1.6 percent

Mercedes-Benz celebrates a record year-to-date total in July, selling 147,905 new cars (up 13.8 percent.) For the month, the German automaker sold 19,311 units, representing a 1.6-percent increase compared to the same month last year. The leader of the pack was once again the refreshed C-Class lineup, which was up 24.4 percent with 5663 units sold last month. The E-Class sedan, coupe, and convertible lineup wasn't far behind with 5089 units sold (down 0.5 percent) while the GL-Class SUV rounds out the top-three sellers with 2494 units (up 32.0 percent.) The SL-Class also continues to gain momentum, delivering a 382.8-percent increase with 449 units spoken for by customers. Sales for the M-Class dropped 35.6 percent to 1790 SUVs while lower-volume cars like the SLS AMG (59 units) and CL-Class (39 units) were up.

Audi – 11,707 units, up 28.0 percent

Overall July sales were up 28.0 percent, with the refreshed A4 sedan taking most of the credit. Audi sold 3449 A4s (up 51.7 percent), but the A6, which sold 1691 units, saw the biggest jump of 66.8 percent compared to July last year. The premium A7 and A8 didn't enjoy as much success, with sales down 18.5- and 10.9 percent, respectively. It's the complete opposite for Audi SUVs; the Q5, with 2090 sold, was up 10.0 percent, while sales of the bigger Q7 increased 12.8 percent with 891 units moved off the lot.

Source: Audi, BMW, Mercedes-Benz, Volkswagen

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