Just as they did last month, German automakers have each posted overall sales increases for May. While all brands saw sales growth this past month, the big winner once again was Volkswagen with a respectable 27.9-percent gain over May of last year.
Volkswagen -- 30,100 Unites, Up 27.9 Percent
Even without a Passat or Beetle model currently on sale, the 30,100 Volkswagens sold in May made that month the best sales month the brand has seen since 2003, representing a 27.9-percent gain over May 2010. The all-new Jetta was the volume leader, posting 16,671 sales in May versus only 10,514 the same period last year – an increase of 58.6 percent. The CC and Tiguan both saw their best sales month ever, with month-to-date gains of 50.1 percent and 57.8 percent respectively. TDI sales again proved significant, as 22.2 percent of all VW models sold in May were diesels.
BMW -- 20,651 Units, Up 15.6 Percent
The BMW brand also did well in May, with sales increasing by 15.6 percent for a total of 20,651 sales versus 17,859 in May of last year. The best performers were again SUVs, with the all-new X3 leading with 10,337 sales since January – a 280-percent increase over the 2715 sales from the same period last year. BMW’s SUV segment gained in sales as a whole, with sales of X3, X5 and X6 models combined totaling 25,204 units in the first five months of the year versus 17,517 units in the same period of 2010. The 5 Series also saw growth in May, posting sales of 4201 units compared with 2289 units the same month last year – an 83.5-percent gain.
Mercedes-Benz -- 20,306 Units, Up 5.9 Percent
Mercedes-Benz didn’t come out as far ahead as its fellow German automakers, but still posted a 5.9-percent increase with sales of 20,306 vehicles, compared with 19,176 units in May of last year. Mercedes’ E-Class and C-Class made up the bulk of those sales, although neither gained much in sales over last year. E-Class models were up five percent, selling 5751 models in May versus 5476 the same period last year. The C-Class slid three percent, selling 4936 units compared with 5089 units in May 2010. A somewhat surprising big winner in Mercedes’ lineup this past May was the R-Class, up 237 percent with 873 sales versus just 259 in May of last year. Sales of Mercedes’ supercar, the SLS AMG, didn’t fare as well as last month: only 21 units sold versus 54 in April.
Audi -- 10,457 Units, Up 13.6 Percent
Selling 10,457 units in May, Audi’s sales rose 13.6 percent compared to May 2010, when just 9205 vehicles were sold. Demand for the all-new Audi A7 proved to be considerable, with 812 units sold, nearly double the number sold in its first month. The A8 got a considerable boost in sales, selling 495 units versus only 65 the same month last year – an impressive 661.5-percent gain. Audi A3 models once again saw strong sales, with 664 units sold compared to 496 in May of last year, rising 33.9 percent. Diesel models again made up a large percentage of those sales, accounting for 55 percent of all A3s sold. Sales of Audi’s R8 sports car jumped 135.7 percent in May, with 99 units sold versus just 42 the same period last year.
Porsche -- 2817 Units, Up 50 Percent
The new-for-2011 Cayenne again contributed to a strong sales month for Porsche, which posted a 50-percent increase with 2817 units sold compared to 1873 sales in May of last year. Sales of the new Cayenne alone increased to 1258 in May, up from just 197 the same month last year. The 911’s sales also increased slightly in May, at 612 units sold, up from 539 in May of 2010. Year-to-date, Porsche has sold a total of 12,996 vehicles in 2011, an increase of 47 percent over the 8842 units sold during the same five-month period last year.
Source: Audi, BMW, Mercedes-Benz, Porsche, Volkswagen