A handful of new product launches contribute to the positive September sales numbers posted by all German brands. Volkswagen experienced the highest gains last month, which also coincides with the launch of the all-new, U.S.-built 2012 Passat. Audi also had success with the introduction of the 2012 Audi TT-RS.
Volkswagen – 27,036 Units, Up 35.6 Percent
A new model launch and the Touareg SUV helped contribute to a whopping 35.6 percent increase in September sales for VW. The all-new, Chattanooga-built 2012 Volkswagen Passat was snatched up by 3,176 customers, a gigantic 455.2 percent increase over last year (there was technically no 2011 model-year Passat). The Touareg continues to sell well with 656 units sold (104.4 percent increase). The 2012 Beetle coupe also launched in September, which experienced a year-to-year increase of 9.1 percent with 722 units sold -- however, overall sales of the Beetle are down 28.6 percent due to the late roll out of the convertible. VW states that clean diesel TDI models continue to sell well, and accounted for 22.7 percent of sales last month. The stylish CC four-door coupe and Routan minivan both experienced drops of 24.5 and 4.4 percent, respectively.
Audi – 9725 Units, Up 19.3 Percent
Audi’s reintroduction of the RS line to the States is off to a good start. The new 2012 Audi TT-RS experienced a successful launch last month and contributed to the model line’s overall sales of 210 units, up 153 percent from the 83 TTs sold last September. The just launched 2012 Audi A6 continues to sell well with 1,124 sold, which is up 42.8 percent compared to the same period last year. The flagship A8 sedan also posted positive numbers with 411 sold last month, an increase of 395.3 percent. Audi sold 2,690 A4s last month (up 11.4 percent), making it the brand’s volume leader. Second in line in terms of volume is the Q5 SUV with 2,235 posted sales; that number, however, is a decrease of 1.8 percent compared to September 2010.
BMW – 18,228 Units, Up 19.3 Percent
BMW reported a 19.3-percent increase in September and touted its line of Sport Activity Vehicles (SAVs) as sales winners. Combined, the X3, X5, and X6 SAVs were up 46.3 percent last month compared to September 2010. The new X3 posted a whopping 1169.2 percent increase with 1,853 units sold last month, compared to just 146 in September 2010. The new 6 Series also did will with 338 sold, an increase of 576 percent. The 3 series continues to be the brand’s volume leader with 9,289 sold (3.8 increase), and the new 5 series takes second place with 4,097 units sold (43.3 increase). The 1 Series was the only model to report a decrease with 674 units sold, down 41.6 percent compared to September 2010.
Mercedes-Benz – 23,897 Units, Up 15.6 Percent
As expected, the heavily-revised 2012 Mercedes-Benz C-Class -- which launched last month with a new turbocharged four-cylinder and two new directed-injected V-6-engines -- was the brand’s biggest seller with 6,685 units sold, an increase of 32.1 percent compared to September 2010. Mercedes sold 5,122 E-Classes last month, which is second in terms of volume, but a 8.6 percent decrease compared to the same period last year. A number of models continue to sell well including the new CLS (709 units, 399.3 percent increase), the G-Class (119 units, 128.8 percent increase), and the Sprinter (1,779 units, 121.3 percent increase). The R-Class crossover experienced the sharpest decline with only 82 total unit sold for September, a decrease of 71.9 percent. The SL and and the SLS AMG also slipped in sales with reported decreases of 66 percent (67 total units) and 28.6 percent (25 total units), respectively.
Porsche – 2170 Units, Up 10 Percent
Surprisingly, the Panamera, usually a dependable sales superstar, was a bit down for the month of September with 514 units sold, compared to 624 during the same period last year. The Cayenne continues as Porsche’s volume seller with 930 sold. Lastly, Porsche sold 222 Boxsters and Caymans and 504 911s.
Source: Volkswagen, BMW, Mercedes-Benz, Porsche, Audi