Geneva 2013: Alfa Romeo 4C Launch Edition

March 5, 2013
Alfa Romeo 4C Launch Edition Front Three Quarters
Alfa Romeo is determined to return to the U.S. this year, and this is the car that will kick things off. The 2014 Alfa Romeo 4C made its official debut this week at the Geneva Motor Show, and this limited-run Launch Edition will be the first iteration available.
Just 1000 copies of the 4C Launch Edition will be produced, with half that volume heading to the U.S. (Europe, Africa, and the Middle East get 400 to fight over, while the rest of the world gets just 100 copies.) In Europe, the car will cost €60,000 ($78,258), although U.S. pricing has yet to be released.
The Launch Edition is differentiated from other 4C coupes by a number of aesthetic upgrades. Lucky buyers will be able to choose from two exterior colors – Carrar White or Alfa Red – which accent a carbon fiber aero kit, a dark silver aluminum diffuser, and 18-inch front and 19-inch rear graphite alloy wheels. There is also unique Launch Edition badging that includes the edition number of the car.
Inside, the cabin has been decked out in leather-and-fabric sport seats with Alcantara accents. Those who opt for red paint will also gain red stitching on the steering wheel, e-brake lever, floormats, door handles, and seats.
There are two performance upgrades: a racing exhaust with BMC air cleaner and a sport suspension kit. Also part of the 4C Launch Edition's price tag is an exclusive driving course that will teach owners "how to make the most of its potential in complete safety," according to Alfa Romeo.
In case you've already forgotten, the 2014 Alfa Romeo 4C is powered by a direct-injected 1.8-liter turbo-four good for 240 hp and 258 lb-ft of torque. Power is routed to the rear wheels through a six-speed dual-clutch transmission, which has four different settings – normal, dynamic, race, and all-weather.
Expect to see pricing for both the regular 4C and the Launch Edition later this year, before the car's expected on-sale date at the end of 2013.
Source: Alfa Romeo


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