Geneva 2010: Aston Martin Celebrates CEO's 10th Anniversary with DBS UB-2010

Automobile Staff

It’s been nearly a decade since Dr. Ulrich Bez assumed the helm position at Aston Martin, but instead of awarding its CEO a jewel-encrusted tie-tack, the folks at Gaydon crafted a better gift to celebrate his milestone: a special-edition DBS.

Dubbed the UB-2010 Limited Edition, the special DBS models are a product of Aston’s Works Service program, which is typically employed by customers desiring personalization to the nth degree. In this instance, Bez himself specified the unique color scheme, which includes an “Azurite Black” paint hue,” metallic bronze leather with woven seat inserts, and a special “Cryptic Titan” interior trim finish.

Each DBS UB-2010 will wear special doorsill plates with Bez’s signature. Aston says Bez will personally sign off on each of the UB-2010 cars, lending his signature to the car’s final inspection plate as well.

Only 40 examples of the UB-2010 will be manufactured --20 coupes and 20 Volantes -- but Aston has yet to set prices for the special-edition cars. Should you miss out on the run, however, we imagine Works Service could build you something similar -- sans the Bez autograph -- for the right price.

Source: Aston Martin

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