General Motors July 2011 Sales: Chevrolet Cruze Continues Hot Streak, Cadillac Struggles

#GM, #Cruze

The good news continued for General Motors, as vehicle sales for July 2011 were up eight percent compared to July 2010, for a total of 214,915 vehicles. As was the case in June, the General’s sales success was led by the new Chevrolet Cruze sedan. Luxury brand Cadillac, however, saw sales figures fall dramatically as fleet sales faltered.

Chevrolet – 149,005 sales, up 6 percent

Once again, with 24,648 units sold last month, the Cruze was GM’s second best-selling vehicle after the Silverado pickup line. The company asserts that buyers are drawn to the Cruze due to its high fuel-economy ratings; indeed, the up-to- 42-mpg Cruze Eco trim accounted for 19 percent of all Cruze models sold. Camaro sales grew seven percent year-over-year to 7671 vehicles last month, which Chevrolet says is due to new interest in the convertible model.

Chevrolet sold 125 Volt electric cars in July, bringing the car’s total to 2870 sales so far in 2011. Sales were likely slower because GM temporarily shut down the factory that builds the Volt in order to increase production capacity. The Traverse and Equinox crossovers were also responsible for big Chevrolet sales gains: the former rose 43.2 percent to 14,283 monthly sales, while the Equinox saw a 73.2-percent year-over-year leap to 17,094 units sold. The Silverado pickup truck, by contrast, suffered a 4.5-percent sales decline compared to July 2010, with 33,121 vehicles sold last month.

Buick – 16,873 sales, up 0.4 percent

Buick saw sales increase nearly one percent year-over-year, to 16,873 vehicles in July 2011. The brand’s volume leader was the Regal sedan, with monthly sales up 107 percent year-over-year to 3524. Of those, about 33 percent were the sporty Regal Turbo trim, which has a 220-hp turbocharged 2.0-liter inline-four. The Buick Enclave also saw a healthy sales improvement of 21.9 percent versus July 2010, with sales of 6145 units last month.

GMC – 37,918 sales, up 36 percent

GMChad its best month in 2011 to date: sales rose 36 percent year-over-year to a total of 37,918 deliveries. The Terrain and Acadia crossovers continued to enjoy strong sales, with the former climbing 92.8 percent versus July 2010 to sell 7302 units. Sales of the GMC Sierra pickup truck rose 5.8 percent year-over-year, ending July 2011 at 12,596 units sold.

Cadillac – 11,119 sales, down 26 percent

Cadillac was the only GM brand that suffered a significant sales decline last month: volumes for July 2011 fell 26 percent year-over-year, to just 11,119 vehicles. The company says much of that drop can be attributed to reduced fleet sales. Every single Cadillac model saw its sales fall last month compared to July 2010; even sales of the CTS sedan, coupe, and Sport Wagon fell 19.3 percent to just 4449 cars.

Source: GM

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