General Motors CEO Aims to Triple Electric Vehicle Sales by 2015

Dan Ackerson succeeded Ed Whitacre as General Motors’ CEO on September 1 and outlined his goals for the company, which included making GM a technological leader again. According to inside sources, Ackerson told executives to develop a plan to at least triple sales of its electric vehicles by 2015 to help make GM a technological leader.

Right now, GM expects to sell roughly 10,000 Volts in 2011 and 45,000 in 2012 as the car is rolled out nationwide. This means that by 2015, Ackerson wants to sell somewhere in the neighborhood of 135,000 electric vehicles.

According to Bloomberg, Ackerson tasked his executive team with developing a plan to meet this goal, or giving him reasons why it can’t be done. One scenario reportedly under consideration is to exploit the Volt’s technology and share it across multiple platforms. GM has already shown us that it can do this with relative ease through the Cadillac Converj coupe and Chevrolet Volt MPV5.

Retired GM vice-chairman Bob Lutz was pushing hard to get the Cadillac Converj into production, and it was reportedly given the green light, but the program was scrapped after Lutz’s departure. Bloomberg’s inside sources however, say that the Volt MPV5 is a possibility.

In addition to the Volt MPV5, GM is looking at several other, unnamed Volt-like models -- all of them larger than the Volt. This would help the car appeal to the American public, but would decrease the Volt’s gasoline-electric benefit as building a larger vehicle would increase the weight and decrease aerodynamic efficiency thereby making the vehicle itself less efficient.

What do you think about Ackerson’s ambitious goal? Can GM do it? And how should they do it? Let us know in the comments below.

Source: Bloomberg

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