Future Kia Products Emphasize Style, Design

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If nothing else, Kia's designers are busy.; Following the grand opening of its U.S. design studios in Los Angeles, the company plans on having every vehicle in its portfolio undergo a complete refresh or facelift.; That may be an ambitious plan, but it also allows the company to tailor itself to American tastes - a pivotal plan, should it hope to remain relevant in today's market.

2009 Most of Kia's revised 2009 offerings can already be found on dealers' lots.; The Optima sedan and Sportage compact SUV are both freshened for 2009, while the Borrego, a full-size SUV, is a new offering to Kia's portfolio.

2010 New to the Kia lineup for 2010 is the Soul, a funky five-door hatchback that's appeared as a concept numerous times.; The midsize Spectra will be completely overhauled, with a new coupe offering joining the sedan.; The next-generation Sorento, the first vehicle to be built at Kia's new plant in Georgia, will change from a body-on-frame SUV to a unibody crossover.

2011 Look for the most change to occur in Kia's lineup in 2011, as no fewer than five models will be completely redesigned.; Automotive News predicts extensive changes to the subcompact Rio, midsize Optima, luxury Amanti (which will share a platform with the Hyundai Azera), Sportage SUV, and Rondo crossover.

Source: Automotive News

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