France has churned out a lot of famous artists like Monet and Matisse and Chevrolet recently turned to the country for some artistic magic.
To help celebrate its centennial, Chevy turned to Jean-François Rauzier to pen-up two bowtie-themed photo pieces that pay tribute to the automaker’s history. Rauzier is known for inventing the concept of hyperphoto art, which mixes hundreds of photos with virtual images and graphics. The juxtaposition of the two mediums combined with the painstaking detail and clarity add to the surreal effect. Here at the office, the photos tugged at the nostalgic heartstrings of staffers who grew up in the 80s and were reminded of the sci-fi artwork that graced the album covers of bands like “Yes” and “Empire of the Sun.”
The first piece, titled “Renaissance,” showcases a dizzying amount of Chevy’s sheet metal – past and present – with a mix of historic and futuristic Detroit cityscape in the background. The second and final piece is titled “Volt Symphony” and is a display of the Chevy Volt’s assembly line. Rauzier mixes in orchestra conductors, who are dressed in trench coats and top hats, as they appear to be directing and assisting the production of the all-electric Volt.