Ford Says No to Focus Coupe and Three-Door Hatch; Should They Build It?

Bad news, coupe fans: Ford says that internet rumors of a new Focus Coupe are unfounded.

"Wild speculation about a Focus coupe is making the rounds on websites in Europe, led by the attached link to Auto Express. I can tell you right now -- and the coupe lovers hate to hear this -- but there are no plans for this model. What do you think: Honestly, is there volume in the coupe market anymore, or is five-door hatchback the way to go? -- Mark Schirmer, Ford Communications," was posted to the official Ford Focus Facebook fan page earlier this morning.

Though Auto Express is the latest to run the rumor, Motor Trend reported on it way back in May. Then and now, illustrations of the possible coupe model showed a two-door Focus with a very fast roofline that could work as either a three-door hatch or a truncated coupe with a small trunk. Auto Express claims the car will debut as a concept at the Detroit show in January, but Ford says that just ain't so.

To clear up all the coupe vs. three-door hatch confusion, we got Schirmer on the horn. He told Automobile that there are no plans at all for a coupe, three-door hatch or anything of the sort for the new model. As previously announced, there will be both a sedan and five-door hatch in the U.S. and around the world, as well as an additional wagon model for foreign markets. Ford Focus STs will be exclusively five-door hatchbacks and, as was recently reported, a future Focus RS (traditionally a three-door hatch) is still up in the air.

"There are no plans for any coupe or three-door hatch or whatever you want to call it," Schirmer told Automobile. "All the new models will have four doors. If anything like [a coupe] exists, it's so skunk works that none of my contacts in the U.S. or Europe have heard of it."

Schirmer cited an increasingly small market for three-door hatchbacks and small coupes as cause for Ford's decision. He also noted that for the limited production of the old-model U.S.-spec Focus during the 2011 calendar year, Ford dropped the current Focus Coupe due to weak demand.

What do you think? Is there enough volume left for small coupes and three-door hatchbacks to justify reengineering the Focus for a fourth body style, or is Ford right to save their development dollars? Schirmer would like to know what you think, as would we, so sound off in the comments below.

Source: Facebook, Ford

New Car Research

Find vehicle reviews, photos & pricing

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price

subscribe

new cars

Read Related Articles

TO TOP