Ford Rolls Out New Version of MyFord Touch

Ford is hoping that this current chapter of MyFord Touch will soon come to a close. The system made its way into vehicles a few years ago and has been a thorn for owners and even more painful for Ford’s rankings in customer survey ratings. After listening to customer complaints and going back to the drawing board, Ford and Lincoln now has a significant software update ready for the infotainment system.

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Starting Thursday, Ford and Lincoln customers who currently have the system in their vehicles should receive in the mail a USB flash drive containing software updates that should erase everything that pains them about  MyFord Touch and MyLincoln Touch. According to Automotive News, the owners should be able to install MyFord Touch 2.0 themselves or have the dealership do it for them. According to Ford spokesperson Alan Hall, since this is the first time Ford and Lincoln has done an update of this magnitude, and by this specific method, the percentage of customers expected to come to the dealership for the update compared to the number that will self-install is unknown. The process takes about an hour and the touchscreen will be disabled for the last 30 minutes of the installation.

On paper, MyFord Touch and MyLincoln Touch 2.0 looks to be a significant improvement, but the real test will come from the first batch of customers who attempt to use the system. Among the many improvements are faster response times to touchscreen inputs, larger and bolder fonts, a larger clock, and easier access to commonly used controls like radio presets and heated seats. The navigation screen has also been improved with better graphics and added 3D landmarks.

Last December more than 1000 Ford employees tested the new system in their personal vehicles. MyFord Touch 2.0 will also be installed in upcoming 2013 model year cars including the new 2013 Ford Escape, Ford Taurus, Ford Edge, Lincoln MKS, and Lincoln MKT. Despite the shaky debut of the system, Ford states that order rates for MyFord Touch are on the rise. The Ford Explorer and Ford Edge, for example, have seen order rates increase by five percent going into the new model year. According the Automotive News¸ 79 percent of Explorer and 72 percent of Ford Edge crossovers have been ordered with MyFord Touch.

Source: Automotive News (subscription required)

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