Ford's F-150 lineup for 2011 has a new set of engines, but it's the new application of the EcoBoost V-6 that could have the greatest effect on the light truck segment in the U.S.
Today Ford has released basic specifications on the 3.5-liter, twin-turbocharged, direct-injection V-6. On regular fuel, the engine will make 365 horsepower at 5000 rpm and 420 lb-ft of torque at 2500 rpm.
For a comparison, the 2011 F-150 with a 5.0-liter V-8 produces 360 horsepower and 380 lb-ft of torque while the 6.2-liter V-8 makes 411 horsepower and 434 lb-ft of torque.
An EcoBoost-ed F-150 will have an 11,300-pound maximum trailer tow capacity -- that matches the figure for trucks with the 6.2-liter engine.
Payload capacity for the EcoBoost F-150 is best-in-class, Ford claims, at 3060 pounds. The engine's efficiency is supplemented by a new electronic power steering system and a six-speed automatic across the F-150 lineup.
Pricing for the EcoBoost variant of the 2011 F-150 has yet to be announced. If you were Ford's top product planner, how much would you charge for a base model powered by the EcoBoost V-6?