The economic downturn of 2009 was a dark time for the automotive industry, but things have definitely picked up for 2010. Today Ford reported its December and year-end sales totals, with increases of 6.7 and 19.4 percent respectively.
Expectedly leading the way, Ford itself recorded 174,523 sales for the month of December – a 9.6-percent increase, while Lincoln and Mercury sold 8060 and 8393 during the month. The best-selling truck for 34 years running, Ford’s F-Series accounted for 54,888 deliveries during the period, up 13.9 percent from last December. The midsize Fusion came in second with 22,619 in sales, while the Escape rounded out the top three with 18,691. The largest percentage gain goes to the Explorer, which tallied 10,099, a 52.7-percent increase from the previous year.
While Ford had several significant gains over the same period last year, several of its models saw sharp decreases. Down nearly 51 percent from last December, the Flex has apparently lost some of its appeal. The Taurus saw decreases of 22.1 percent, while the Expedition and Mustang were each down 16.5 percent during the month.
Sales of Lincoln’s Town Car and Navigator plummeted by 67.8 and 50.7-percent, while MKS and MKT sales dropped by 33.2 and 25.6 percent. Production of all Mercury models may have ceased in October, but the brand still sold a respectable 8393 units during the month.
For the 2010 calendar year, the three Ford brands combined to sell no less than 1,935,465 units, 19.4 percent better than in 2009. Lincoln and Mercury vehicles accounted for 85,828 and 93,195 in sales, up 2.4 and 1 percent over the dismal 2009. Gaining 19.4 percent from the previous year, Ford sold 1,756,439 units in 2010, while capturing an estimated 16.4 percent of the market here in the United States, a 1.1-percent increase.