Right out of the gate, the Ford F-150 SVT Raptor quickly became one of the favorite models among fullsize truck enthusiasts for its combination of out-of-the-box capability, and a surprisingly livable day-to-day demeanor. The addition of the SuperCrew model and 411-hp 6.2-liter V-8 engine in 2011 increased its appeal even further. But the Raptor is hit beyond just Ford showrooms. The Raptor has now become the most-licensed truck brand among toy and game makers, helping Ford bump GM's now-defunct Hummer brand off the most-popular licensed truck pedestal.
Among the companies that have licensed the Raptor are Mattel, for its Hot Wheels and Matchbox brands, Fisher-Price for its Power Wheels brand of ride-on electric toy trucks, Electronic Arts "Need for Speed" and Microsoft's Forza 4.
And although the Raptor is a uniquely North American product, companies from across the globe including Canada, Germany, Japan, China and Brazil have licensed the rights to the name and design for their toys or products, highlighting the global appeal of the Raptor's tough, aggressive style.
The Power Wheels Raptor has become one of Wal Mart's best-selling toys since its introduction in 2011. Sales of the Raptor for 2012 are up more than 20 percent over last year.