Ford Posts 5.8 Percent Increase, F-Series and Fusion Lead the Way

October 1, 2013
2014 Ford F150 Front Three Quarters
Ford Motor Company has posted September 2013 sales of 185,146 vehicles total, up 5.8 percent over September of last year but significantly down from last month’s total of 221,270 units sold total. Still, this marks the company’s best September since 2006 and Ford’s year-to-date total is an improvement over this time last year by 12 percent.
Winner: Ford F-Series, 60,456 units sold, Up 9.8 Percent
The Ford F-Series is still the top-selling vehicle in the country with its fifth straight month of more than 60,000 sales. Year-to-date sales are up 20.7 percent over this time in 2012, although this month’s number is considerably down from last month’s total of 71,115 units sold.
Winner: Ford Fusion, 19,972 units sold, Up 62.4 Percent
Ford cannot make enough of its popular midsize sedan and has added capacity to the Flat Rock plant to keep up with demand. This month’s total of 19,972 was down from last month but a big jump from September of last year, when Ford sold only 12,300 Fusions. Fusion continues to be Ford’s third best-selling model behind F-Series and Escape, although Fusion is catching the Escape, with a year-to-date total of 226,293 compared to 228,290 for the crossover. If the increased production capacity kicks in soon and demand stays high, the Fusion could pass the Escape in total sales by the end of the year.
Wait and See: Lincoln MKZ, 2876 units sold, Up 11.6 Percent
The redesigned Lincoln MKZ is Lincoln’s best-selling model and has been setting sales records over the past few months. Still, with year-to-date totals only up 1.3 percent over this time last year, it’s clear that the new MKZ isn’t making enough of an impact to save the Lincoln brand, which was down 5.1 percent this month and is down 6.3 percent in year-to-date sales. We’ll see if MKZ sales continue to increase enough to make a difference by the end of the year.
Losers: Ford Escape and Edge, Down 2.3 and 20.6 Percent, Respectively
Both Escape and Edge were down from last month and September of last year, with Escape selling 22,607 units and Edge hitting 8548 sales this month. Explorer’s increase of 1.5 percent over last year was not enough to save Ford SUV sales, which were down 3.2 percent over last year. Ford SUVs are still up year-to-date so far, though, with an 11.8 percent increase over this time last year.
Loser: Ford Focus, 16,733 units sold, Down 15.2 Percent
After a strong increase last month, Focus sales are down this month to 16,733 units sold. Interestingly, Focus sold significantly more this month than cross-town rival Chevrolet Cruze, which was down 50.6 percent to 12,730 due to significantly fewer fleet sales. The Dodge Dart was the only domestic compact to post an increase this month but still lags behind Focus and Cruze, with a 50 percent increase to 7922 units sold.


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