The Ford Motor Company’s U.S. sales volumes for November 2013 totaled 190,449 cars and trucks. Although that figure represents a 7 percent year-over-year increase and Ford’s best November result since 2009, it’s hardly a banner month in an otherwise impressive year for the automaker.
That 190,449 figure – which trumps Chrysler’s November totals by roughly 48,000 units but falls short of GM’s November figures by 21,000 – is the fourth worst total posted by Ford in 2013, besting only its January, February, and September sales totals. Month to month, sales dipped ten percent from October. Nonetheless, there were plenty of strong sales results
Winner: Ford F-Series, 65,501 sales, up 16.3 percent
November was the seventh month in a row that Ford F-Series sales topped the 60,000 mark, and it means year-to-date sales of the F-Series are up 19.5 percent over the same period in 2012. That success comes even in the face of competition from redesigned Ram and General Motors pickup trucks. Ram tallied just 29,376 truck sales last month, while the Chevrolet Silverado and GMC Sierra managed a combined 48,748.
Winner: Ford Fusion, 22,839 sales, up 51.0 percent
Ford now builds the Fusion sedan in Michigan, as well as Mexico, allowing it to considerably boost production capacity. This strategy seems to have paid off, as sales of the Ford Fusion exploded last month -- in fact, it was the Fusion's best-ever November sales result. The Ford Fusion has proven especially popular in California, where sales are up 101 percent year-over-year. Sadly, Ford seems to have sold as many Fusions as it can for the moment. Reports indicate the Michigan factory will be temporarily idled to reduce the inventory backlog of unsold Fusions.
Winner: Ford Flex, 2125 sales, up 28.9 percent
It may not have scored highly in terms of overall volume, but the unloved Ford Flex three-row crossover posted one of Ford's biggest year-over-year sales gains in November. That comes even as the Flex struggles overall this year, with sales down 9.5 percent in the first 11 months of 2013.
Winner: Ford Fiesta, 4642 sales, up 25.9 percent
A refresh for the 2014 model year -- as well as the launch of the sporty Fiesta ST -- appears to have jump started sales of the small Ford. While its monthly sales figures remain modest, the Ford Fiesta posted a sales gain (and is up 30.2 percent year-to-date) while the larger Ford Focus saw sales tumble 16.8 percent in November and 1.9 percent through the entire year.
Winner: Lincoln MKZ, 2854 sales, up 113.8 percent
It's no secret that sales of the all-new Lincoln MKZ got off to a slow start, but the luxury sedan is picking up steam and has become Lincoln's best-selling car. Even so, the Lincoln MKZ tallied fewer sales last month than models like the Ford Expedition and Mustang. It remains to be seen whether MKZ sales will continue to climb past their current mark.
Loser: Ford Taurus, 4400 sales, down 14.4 percent
The long-in-the-tooth Ford Taurus saw its sales fall last month, even though overall this year the Taurus has enjoyed a 7.4-percent sales increase versus the first 11 months of 2012. Still, the full-size sedan's monthly sales are just one-fifth of the Fusion's, possibly indicating that customers are drawn to the higher fuel economy, better technology, and fresher design of Ford's midsizer.
Mixed: Lincoln Brand, 6727 sales, up 17.4 percent
Although Lincoln sales are still so slow that the entire luxury division was outsold by the Ford Edge crossover, in general the brand's sales are picking up. Healthy acceptance of the aforementioned MKZ is the main motivator for any sales increase, as sales of the MKS sedan, MKX crossover, and MKT all fall last month. Only the MKZ and Navigator posted sales gains.