Ford Motor Company Sales Up 9 Percent: Fiesta, Explorer, Escape Win Big

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Sales of Ford and Lincoln cars and trucks increased at a measured clip in the month of July: Ford Motor Company year-over-year numbers are up 8.9 percent for the month of July and 11.8 percent for the year to date.

Ford sold 173,051 of its cars and trucks last month, up 12.7 percent from July 2010. While sales of Focus slid 3.4 percent over last year to 14,889, sales of the Fiesta are up 58.1 percent from last year to 5,296. Ford claims that most of the increase comes from increasing sales on the east and west coasts, two regions that had languished in domestic auto sales. Not anymore: the Fiesta’s number one market last month by Fiesta numbers was Los Angeles.

Further up the range, Ford sold 24,411 Escape SUVs last month, the highest one-month total it’s ever posted for that model. Its year-to-date numbers are equally impressive: up 29 percent to 147,018. Also posting good numbers was the all-new Explorer crossover, which sold 9,897 examples last month – 108-percent more than last year.

Numbers slid last month, however, for the Focus (down 3.4 percent to 14,889), Taurus (down 9.7 percent to 4,559), and Mustang (down 9.1 percent to 6,805).

Not surprisingly, sales of the F-Series pickup topped the company’s sales sheet: sales slipped 2.7 percent, but Ford did sell 49,104 of the trucks.

For Lincoln, the numbers are proportionally better: July sales of Lincolns top last year’s sales by 39.9 percent, up to 7,814. Winning the month were the MKZ, which spiked 80.4 percent to 2,869 sales; the MKX, which increased 32.7 percent year-over-year to 1,915 sales; and the Town Car, which despite its imminent discontinuation sold 891 examples, a 116.3-percent increase over last year.

The Town Car’s numbers remind us of how well Ford’s lesser-publicized models are selling. Spurred by some eleventh-hour sales, the not-long-for-this-world Crown Victoria is up 62.4 percent in the sales to 4,967. While most of these sales are going to taxi companies, who are buying Crown Vics en masse before the model is discontinued, the numbers are not insignificant: the Crown Vic sold more examples last month than the Taurus.

The same can be said for the Ford Ranger pickup, even though the future of the model is uncertain. Ford sold 6,410 Rangers last month, more than the Flex and Expedition…combined. It represents a 23-percent increase for July sales and a 4.5 percent increase year-to-date.

Source: Ford

retrostang
Do something about the Ranger and the whole Lincoln brand and then Ford will be in perfect shape.

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