Ford Motor Company Posts 14.4 Percent Sales Increase in February 2012

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There's very little doubt about it: February was a very good month for Ford Motor Company. All in all, the company posted a 14.4 percent sales increase between its two brands, selling 179,119 cars, sport utility vehicles, and trucks. In the first two months of this year, Ford's companywide sales are up 11.2 percent over 2011.

Ford: 172,207 Sales, Up 14.3 Percent

Sales of Ford cars and trucks jumped 14.3 percent in February, thanks to a couple of models. The first is the Focus, which sold 23,350 units last month. That's a 114.6 percent increase over February 2011, the best performance for the Focus since its first generation, back in 2000. It's also enough to pass the Fusion mid-size sedan for last month's second-best seller, behind the F-Series. Another winner? The Escape SUV, which saw a 3.7-percent increase to 18,666 units, making February 2012 its best month ever. That’s impressive, considering an all-new model is just around the corner. The Mustang also pulled out a win with a 98.8 percent year-over-year increase, selling 7351 units.

As usual, the F-Series pickup was the brand's top seller: the truck range jumped 25.9 percent in February, with 47,273 units sold. Ford claims that 43 percent of those trucks -- all F-150s -- featured Ford's 3.5-liter, twin-turbo EcoBoost V-6 engine. Last month, 57 percent of all F-150s were sold with either the EcoBoost V-6 or the 3.7-liter V-6.

Elsewhere, nearly all of Ford's other utilities and trucks were up: Edge sales grew almost four percent to 10,535 units; the Explorer rose 8.1 percent to 10,440 units; and even the big Expedition, which accounted for 3050 sales in February 2012, saw a 7.8-percent boost. E-Series vans saw volumes rise 3.9 percent to 10,100 vehicles, while sales of the smaller Transit Connect grew 7.1 percent to 2305 units. The Flex appears to be the only Ford SUV/crossover that bucks that trend: sales dropped 14.5 percent to 2012 deliveries, but that may be attributed to a refreshed model slated to launch later this year.

Ford’s other also posted declines in February 2012.  The small Fiesta slid 12 percent to 5518 units sold, while the mid-size Fusion slipped to 21,773 sales, down 5.8 percent. The Taurus was down 23 percent to 4329 sales as well, although the Fusion and Taurus lines will both be updated in the very near future.

Ford's discontinued models saw mixed results: although the Crown Victoria sold just 548 units last month, down 87.9 percent from last year, the Ford Ranger was up 18.9 percent, with a total of 4482 deliveries.

Lincoln: Up 16.2 Percent to 6912 Sales

Lincoln may be struggling to find its brand identity, but it didn’t struggle in terms of sales last month. Volume for the brand totaled only 6912 units, but that does represent a 16.2-percent jump over February 2011.

All of Lincoln's five model lines saw sales increase last month. The MKZ midsize sedan was up 40.1 percent to 2487 sales. Interestingly, the larger MKS only accounted for 857 deliveries last month, but that still represents a 50.9-percent increase from the same period in 2011. The MKX crossover was up 32.5 percent to 2168 units, whilesales of the aging Navigator spiked 34.2 percent, climbing to 824 sales. The MKT large crossover edged up 2.2 percent to 421 sales, the smallest increase of the brand, but Lincoln promises that the MKT's future will be brighter once the livery-spec MKT model goes on sale next month.

Interestingly, the model it replaces, the deceased Town Car, still accounted for a handful of deliveries last month. 155 models were sold last month. That’s an 83.6-percent drop from the year prior, but unsurprising considering production ended in late August.

Source: Ford Motor Company

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