The first rule of business is make sure you have customers. Ford wants to make sure teen drivers are around long enough to become customers by educating them on safe driving techniques. Over 3,000 teens die every year in traffic accidents on American roads and Ford is investing $1 million in an effort to reduce that number.
In 2003 Ford began the Driving Skills For Life program in a partnership with the Governors Highway Safety Association. The program was started to help supplement the insufficient education teens receive in schools from publicly funded programs. DSFL focuses on the four key areas that responsible for 60 percent of vehicle crashes including; hazard recognition, vehicle handling, speed management and space management. The program uses driving clinics given at high schools, an interactive website (www.drivingskillsforlife.com) and free resources and teaching materials for teachers.
Ford hasn’t announced the schedule for 2011 events yet, but you can sign up on their website to get announcements as they are released. If you have a teen driver at home or are a teen driver yourself. Check out the site. If you’re an educator, there is a separate area of the website to get more information and download materials.