Ford’s Transit Connect has a lot of exterior surface area, and although that doesn’t translate into beauty, it does give owners a billboard to advertise their businesses. Although custom graphics are typically designed and provided by specialist shops, Ford’s launched a new Web site that streamlines the design, pricing, and installation of vinyl wraps on the Transit Connect.
Ford, partnering with vinyl wrap company Original Wraps, allows customers to configure their Transit Connect graphics package online with a number of different options. Predesigned shapes and graphics allow owners to quickly configure a striking design, although users can upload their own material -- i.e. logos, graphics, etc. -- to incorporate into the design. Better yet, the website gives a rough estimate of pricing. Simple graphics start at $100, but intricate designs can run up to $3500 for a full-vehicle wrap.
Instead of merely designing the graphics package and then having the expensive graphics installed permanently on the side of the vehicle, the site gives owners a full preview of what the final product will look like on a Transit Connect. This is a huge advantage when deciding if a costly graphics package will give the impression the business owner or individual desires. Dealers say it is an advantage to them as well as it is another way to satisfy customers.
“Wrapping a Transit Connect is a great way to advertise and it is a one-time cost, but a lot of people don’t know where to get it done,” said Bob Maxey, owner of Bob Maxey Ford in Detroit. “Having a Ford Web site where people can design their own custom wrap, and get it done right then and there, is huge.”
All wraps will either be installed by a Ford dealership or by a certified independent graphics company contracted by the dealer.