Ford, GM Spar Over Apocalyptic Super Bowl Commercial

#Ford, #Ford

Detroit rivals Ford Motor Company and General Motors sparred briefly over a commercial that GM aired during last night's Super Bowl. The commercial, called "2012" and embedded below, posits that the Chevrolet Silverado pickup truck is tougher than Ford's F-Series line.

The Chevrolet commercial shows a Chevrolet Silverado driving through the rubble in the aftermath of an apocalyptic disaster scene -- complete with a crashed UFO, burning buildings, and other Hollywood tropes. The driver of the Silverado meets with his other truck-driving friends, only to notice that one of their pals is missing.

"Dave didn't drive the longest-lasting, most dependable truck on the road," explains one of the actors. "Dave drove a Ford."

The implication: Ford trucks aren't as tough as Chevy Trucks, and wouldn't survive difficult circumstances.

On the eve of the Super Bowl, Ford lawyers asked General Motors and NBC, which aired the football game, to cancel or modify the commercial. Ford felt the spot unfairly painted the F-Series pickup truck in a negative light, especially by asserting that owners of those trucks would die in a natural disaster.

According to The Detroit News, a Ford lawyer wrote, "Ford demands that Chevrolet immediately cease and desist from making any unsubstantiated and disparaging claims regarding Ford's pickup trucks… Ford will take all appropriate steps to enforce and protect its reputation."

Neither General Motors nor NBC altered the ad, which was shown during the second quarter of last night's game.

A Ford spokesman told us today that the company disagrees with the durability and longevity claims of the commercials, noting that the F-150 has been America's best-selling truck for 35 years, and that the brand has more trucks on the road with over 250,000 miles than any other manufacturer.

He also noted that, unlike the Chevrolet Silverado, the Ford F-150 was recognized as a Top Safety Pick by the Insurance Institute for Highway Safety.

General Motors released a statement standing behind the "2012" commercial, calling it "good-humored" and refusing to back down from the longevity claims. The company characterized its ad as "completely over-the-top, outrageous."

"We stand by our claims in the commercial," General Motors marketing chief Joel Ewanick said in the statement. "We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Chevrolet Silverado right away."

Sources: YouTube, General Motors, Ford, The Detroit News

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RAY
Bottom line, this was great. People that actually believe that GM has no cred. due to the bail out is stupid. Look at Ford they are trying to sell off their plants due to debt to suppliers. GM simply took advantage of their opt. not to mention, I just traded my chevy 04 silverado in for a 2011 silverado. I had 130,000 on it. I pay less money for my LT and have more options then my uncles f150.
J Cagney
Right on G-men. With GM taking pot shots at Ford (Good-humoured my ass) - they must really think pick-up buyers are too stupid to do their homework to know Silverados are 2nd at best to the F150.
G -men
Eli manning should return his fiberglass piece of junk they call a car and buy A Ford. Gm getting bailed out by obama and co. has the odacity to bash another automaker after being in the pits. Low blow ad for a sleezy company = sleezy cheap manufacturing. Good luck buying a Chevy !
Ryan
This commercial was by far the most humorous superbowl commercial ever. the silverado will get the job done no matter what, while the f-series trucks just choke on their owners, hence the powerchoke engine.
xcuseme96
You guys have to admit though, the TWINKIES at the end were a nice touch. Only twinkies could survive the apocalypse and still be edible! Other than that ... nothing to write home about.
angelo
It would be the end of the world before I drove a Chevy truck....F150's rule
Muse
The "Apocalypse" for Government Motors already happened...the financial apocalypse in which their world DID come to an end. I also understand GM doesn't have to pay taxes on it's first $100 Billion...I do pay taxes and have never got a reprieval. On a lighter side, I enjoy good humored Super Bowl commercials. On the realistic side, I do not enjoy having to pay for them. How about Government Motors pay us back, start paying federal taxes, and then run their little fun commercials on their own dime. I'll take my dimes, buy some Doritos (truly a funny ad) and drive a Ford.
Walter
The GM commercial was interesting until the end when they compared themselves with FORD which it too bad. The GM is spending OUR money since we (taxpayers) bailed out this company from failure. FORD did not take any money and is doing quite well. I hope FORD will make a nice response with their commercial about that. I will never buy a GM truck or car just because they have supposed to fail.
Seriously
The last place I want to be if the world is ending is in a Chevy truck.
Rob
Stupid commercial.
Chris Suarez
Disastrous commercial. I mean how desperate can you get??? GM has shown it. No humor in a disaster situation. Especially those who been in one. i.e: Katrina, San Fran quake, 9/11. Eerie and dishonest.

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