March Madness has hit Michigan as Ford has outsold General Motors thanks to a 19-percent growth in sales over the previous year.
In total, Ford and Lincoln moved 212,777 vehicles in March, handily topping GM and its 206,621 sales. Ford contributed most of that as always, selling 204,276 vehicles for a 28-percent gain while Lincoln chipped in 8501 cars, a two-percent drop. Defunct Mercury dealers have apparently run out of leftover cars to sell and thus had no impact on Ford’s numbers.
There’s plenty of other good news to be found in Ford’s sales results. The Fiesta had its best month ever in March with 9787 sold. Fusion and Escape both set monthly sales records as well, up 21 percent and 25 percent respectively. Mustang sales jumped 47 percent to 8557, but it still wasn’t enough to catch the Camaro’s 8964 sales. The new Explorer even had a big month with a 111-percent gain. F-Series trucks did well also with a 25-percent gain to 53,272 sold, 37 percent of them V-6s interestingly enough.
Lincoln, as always, was a mixed bag. The Town Car was a significant contributor to Lincoln’s bottom line and losing has hurt the brand. Meanwhile, the MKS continues to disappoint with another 27 percent drop in sales and the MKT took it on the chin with a 39-percent drop to just 455 sold. MKZ and MKX continued to be the bright spots with 28-percent and 12-percent gains respectively while Navigator soldiered on with a 10-percent gain for a total of 742 sold.
Stay tuned for more sales results as they’re released throughout the day.