Ford August Sales Up 12 Percent From Big Trucks, Small Cars

2014 Ford F-150

The Ford Motor Company’s August 2013 sales total 221,270 units, up 12 percent over August of last year. The company says this is its best retail sales month since August 2006, and this month represents a big jump over last month’s total of 193,715 as well. Year-to-date sales are also up 12 percent over 2012.

Winner: Ford F-Series, 71,115 units sold, Up 22 Percent

The Ford F-Series had its second month of more than 70,000 units sold in 2013 this month, representing a 22 percent increase over last year. This is the 25th consecutive month of increased year-over-year sales for Ford’s truck lineup, and Ford has even added new jobs at its Kansas City plant to keep up with F-150 demand. Even though a redesigned F-150 is coming soon, the current truck doesn’t seem to be slowing down anytime soon.

Winner: Ford Fiesta, Up 61.5 Percent

Ford’s updated 2014 Fiesta subcompact continues to surge, with a 61.5 percent increase over last year to 6,744 and year-to-date sales of 52,575 that are 32.9 percent higher than this time last year. This number is lower than last month’s sales of 7667, though. Still, with the addition of the C-Max, which contributed 3,032 sales this month, and the Focus, which posted a 6.8 percent increase, Ford’s small cars were up 30 percent overall over August of last year.

Winner: Ford Fusion, Up 13.7 Percent

Ford announced recently that it would be adding increased capacity to its Flat Rock assembly plant to keep up with Fusion demand, and Ford’s midsize sedan posted a good month with 24,654 sales, making Fusion the third best-selling Ford behind F-Series and Escape. This is up significantly from last month’s middling total of 20,522, and also last August’s 21,690 units. Look for Fusion sales to go up even more looking forward as the Flat Rock plant gets up to speed to match surging demand.

Loser: Lincoln Brand, Down 6.4 Percent YTD

Although the MKZ posted a good month with 3652 sales (up from 2809 last month), the Lincoln brand is still off its year-to-date pace compared with last year, with 53,399 units sold through August compared with 57,078 in 2012. The MKS, MKX, and MKT are all down in year-to-date volume, and the increasing Navigator doesn’t contribute enough to stop the downward slide. The entire Lincoln brand was outsold by the Ford Edge in August, which wasn’t even in Ford’s top 5 best-selling vehicles this month.

Police Rivalry: Interceptor Utility Outsells Interceptor Sedan

With the demise of the Crown Victoria Police Interceptor, Ford is now selling two law-enforcement options: the Taurus-based Police Interceptor Sedan and the Explorer-based Police Interceptor Utility. Interestingly, the Police Interceptor Utility is outselling the Police Interceptor Sedan, both in August and in year-to-date sales. The Utility, newly available with the 3.5-liter EcoBoost V-6 engine, is up 114 percent over last year and 147 percent in year-to-date sales. Get used to a new face in your rearview mirror.

Source: Ford

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