Fiat Prices 2012 500 Abarth at $22,700, Includes Driving School With Purchase

January 11, 2012
2012 Fiat 500 Abarth Front Three Quarter
Pricing for the 2012 Fiat 500 Abarth was announced today and, as expected, the miniscule hot hatch is priced in the low-$20,000 range. The 2012 Fiat 500 Abarth starts at $22,700 including destination. Fiat is also throwing in a one-day driving experience free with purchase, a perk the automaker says is segment-exclusive.
At $22,700, the Abarth model is $4700 more than the 500 Sport’s base price of $18,000. But that extra cash gets you 59 more horsepower and 72 lb-ft more torque, an Abarth-tuned suspension, tuned dual exhaust system, and countless scorpion badges. In addition to those sporty touches, Abarth models come standard with 16-inch alloy wheels, a turbocharger boost gauge with integrated LED shift light, and Abarth-exclusive front seats with racing harness pass-through. Also standard is Fiat’s Blue&Me Bluetooth connectivity system and a Bose stereo with steering wheel-mounted audio controls.
True to the Abarth brand’s hardcore racing heritage, Fiat will also include a one-day driving school with the purchase of every Abarth model. Called the Abarth Driving Experience, the course includes a full day of instruction by professionals from the Richard Petty Driving Experience. Fiat says the driving experience will provide Abarth owners with “top-level instruction in a safe and structured setting.”
With its relatively low price of entry, how do you think the car will fare going up against hot hatch segment stalwarts Mini Cooper S and Volkswagen GTI (both of which start above $23,000), and newcomer Hyundai Veloster Turbo?
Source: Fiat


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