Fiat Prices 2012 500 Abarth at $22,700, Includes Driving School With Purchase

Pricing for the 2012 Fiat 500 Abarth was announced today and, as expected, the miniscule hot hatch is priced in the low-$20,000 range. The 2012 Fiat 500 Abarth starts at $22,700 including destination. Fiat is also throwing in a one-day driving experience free with purchase, a perk the automaker says is segment-exclusive.

At $22,700, the Abarth model is $4700 more than the 500 Sport’s base price of $18,000. But that extra cash gets you 59 more horsepower and 72 lb-ft more torque, an Abarth-tuned suspension, tuned dual exhaust system, and countless scorpion badges. In addition to those sporty touches, Abarth models come standard with 16-inch alloy wheels, a turbocharger boost gauge with integrated LED shift light, and Abarth-exclusive front seats with racing harness pass-through. Also standard is Fiat’s Blue&Me Bluetooth connectivity system and a Bose stereo with steering wheel-mounted audio controls.

True to the Abarth brand’s hardcore racing heritage, Fiat will also include a one-day driving school with the purchase of every Abarth model. Called the Abarth Driving Experience, the course includes a full day of instruction by professionals from the Richard Petty Driving Experience. Fiat says the driving experience will provide Abarth owners with “top-level instruction in a safe and structured setting.”

With its relatively low price of entry, how do you think the car will fare going up against hot hatch segment stalwarts Mini Cooper S and Volkswagen GTI (both of which start above $23,000), and newcomer Hyundai Veloster Turbo?

Source: Fiat

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