Move over, E-Harmony and OKCupid, because Fiat wants in on the online dating game. EnvironmentallySexy.com, Fiat’s latest marketing campaign for the all-electric 500e, is a convincing imitation of a matchmaking website that seems to be made specifically for those eco-friendly types who just want to find love with other green-minded singles.
Fill out the exclusive matchmaking profile and, surprise!—you’re matched with a 500e. Your match will be painted in your favorite color, as long as it’s one of five Italian-named hues: Nero (black), Bianco Perla (pearl white), Grigio (grey), Argento (silver), or Arancio Elettrico (electric orange).
By far the strangest part of the website, however, is the video testimonials of couples explaining how their spark was kindled by their mutual passion for eco-friendliness and the Fiat 500e. Kimberly and her Italian eco-fashion model boyfriend Fabrizio live in a "solar-powered love nest," and Ryan sips his wheat-grass goji smoothie in the company of his Italian lawyer-slash-game-show-host girlfriend Sofia, all thanks to EnvironmentallySexy.com for bringing them together.
It’s certainly a thoroughly executed campaign, but will EnvironmentallySexy.com help Fiat sell 500e models? The 2013 Fiat 500e starts at $32,500 with destination and is available starting this summer in California. The all-electric hatchback is rated at 116 MPGe combined with a class-leading 87 miles of range according to the EPA.
Check out EnvironmentallySexy.com to see if Fiat can make a love connection for you.
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