Fiat Gives Back with the 500 Pink Ribbon

Fiat’s latest special-edition 500 is more than just a good deal: it’s for a good cause. The new 500 Pink Ribbon edition is designed to raise both awareness and money for breast cancer research. The Pink Ribbon is based on the top-of-the-line 2012 Fiat 500 Lounge. Adding the Pink Ribbon package gives the buyer the option of two paint colors--silver or white--and a deep pink stripe running down the side of the car. The stripe’s 500 logo also has a pink ribbon. Inside, the Pink Ribbon continues to use pink accents, albeit subtly. The black leather seats get pink contrast stitching and 500 logos, the floormats get pink embroidery for the 500 logo, and the leather steering wheel gets pink stitching. To top it off, Fiat throws out the 500’s standard black key fob and gives the Pink Ribbon model a white fob with--you guessed it--a pink ribbon painted on the front. Including destination fees, pricing for the Pink Ribbon will start at $22,500, which is about $2500 more over the cost of a 500 Lounge, but only $300 more than if you ordered similar content as stand-alone options. That isn’t bad, but the biggest hallmark of the Pink Ribbon comes from Fiat: the company will donate $1000 to the Breast Cancer Research Foundation for each car sold, and has committed to donating at least $50,000 to the organization. Fiat will make 250 Pink Ribbon editions, which will hit Fiat dealers in October. Source: Fiat/Chrysler

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