High-end marques are usually on luxury row at the Detroit auto show. This year however, Fiat-owned Ferrari and Maserati will be nestled in alongside some of Fiat’s lesser brands like Dodge and Jeep.
Last year, with the economy in a slide, Ferrari didn’t even make it to the Detroit auto show. Since then, Chrysler came under Fiat’s control and as such, Fiat will use part of Chrysler’s floor space at the show to show off several of its other brands. This includes sandwiching Fiat’s two most exclusive brands, Ferrari and Maserati, in between the Dodge and Jeep brands.
With Chrysler’s display at the Detroit auto show quieted down from its typical extravagance, which usually includes a Jeep waterfall, the inclusion of some of the most exotic sports cars in the world will undoubtedly help draw attention to the automaker.
In addition to Ferrari and Maserati, Fiat will show the 500 and a Lancia Delta hatchback will be there disguised as a Chrysler. Fiat’s 500 will be the first Italian product from the Chrysler-Fiat tie-up to make its way to the States late next year. The Chrysler-badged Lancia Delta has not been confirmed for production. Oliver Francois, head of the Chrysler and Lancia brands, however, confirmed that Lancia will get a version of the Sebring sedan. He also said that all future products will be developed jointly for the two brands as they have similar target customers.
Sourec: The Detroit News