If the other members of your Ferrari owner’s club are simply too common for your posh, multi-million dollar Ferrari tastes, then you may in luck. Ferrari is reportedly looking at creating a club specifically for collectors, which could offer members the chance to buy limited-edition Ferrari models before the less rich masses can get their grubby hands on them. How do you joint this ultra-exclusive club? Just show your Ferrari collection at the door.
The idea for the new club came after the launch of the limited-edition roadster version of the 599 GTB -- the SA Aperta -- last year, which had a slim production run of just 80 units at a cost of about $545,000 each. Apparently several top Ferrari enthusiasts and collectors were left out in the cold and were unable to secure one of the 80 cars, which were built to celebrate 80 years of Italian design house Pininfarina. To address this problem, Ferrari CEO Luca di Montezemolo is considering giving club members first refusal on special Ferrari models.
“I don’t want our faithful collectors to miss the opportunity to buy one of our special series,” Motezemolo told Automotive News in an interview.
The club will likely require members to own five or more Ferrari models. Though that may sound like a very small minority, Ferrari says there are about 300 collectors worldwide that would qualify for membership. The club would be even more exclusive than the existing Ferrari owner’s clubs, which are made up of about 13,000 members in more than 30 countries. Those clubs are very active, keeping members busy with track days, concours events, gala dinners, and various charity outings.
To further enrich the Ferrari ownership experience, Montezemolo is also planning an annual sightseeing and driving event for collectors. Called the “Ferrari Cavalcade,” this once-a-year pilgrimage is meant to offer Ferrari owners a better understanding of the cars and the country that builds them by taking enthusiasts to different regions of Italy each year beginning next spring. A total of 120 spots will be available on the tour, with a certain number allocated to each market. Ferrari owners will get to explore Italian back roads, and also get the chance to drive Ferrari’s Fiorano test track in Maranello as well as Florence’s historic race track il Mugello.
Source: Automotive News (Subscription required)