The common stereotype is that all Ferraris are painted red. While not all stereotypes are true, this one holds some water. According to Ferrari, nearly 85 percent of all of cars it produced in the early 1990s were painted red. Red may no longer be the go-to color for Ferraris, as Ferrari noted in a recent press release that there’s been a fairly significant surge in popularity for -- of all things -- two-tone paint jobs.
While red may have a rich history of being the go-to paint choice for Ferrari, it also has a history of two-tone liveries. For example, the 1957 250 GT that won the 2009 Villa d’Este and the 2010 Palm Beach Cavallino Classic Councours d’Elegance was notable for its white body and green roof. A few years ago, Ferrari resumed offering two-tone paint options and subsequently found a growing percentage of its customers are selecting that option.
While Ferrari began offering two-tone finishes again in the recent past, it has also started offering to paint its cars any color the customer desires. In a recent press release, Ferrari stated, “The color sample can be taken from any item the client owns or is very much attached to.” We wonder if they'll match the metallic maroon hue of our beloved Brunswick bowling ball...
While Ferrari says most of its customers (45 percent) opt to slather their cars in glossy red paint, it has watched the number of special-order paint hues and finish rise over the past decade. Ferrari reports that now over 10 percent of its customers opt for custom paint schemes, as opposed to just one percent back in the early 2000s.