Ferrari 458 Italia Customized In Niki Lauda Livery

On the heels of Ron Howard’s F1-themed film Rush that was released earlier this year, one lucky Ferrari customer specially personalized a Ferrari 458 Italia with livery inspired by the heritage of Maranello’s golden age of racing in the mid-1970s. The vehicle boasts custom-designed visual cues that evoke the glory days of F1 racing, when Austrian driver Niki Lauda brought Scuderia Ferrari racing multiple titles, including two F1 championship wins between 1975 and 1977.

The specially-designed and gold-rimmed Ferrari 458 Italia is painted in traditional red, with red and green stripes running longitudinally over the length of the white roof, a color scheme designed to loosely match Lauda's Ferrari Formula 1 cars. White trim also features prominently along the front fascia, side skirts, and rear deck. The Italian-flag motif is continued inside on the center console and on the stitching of the race-inspired seats.

Ferrari’s Tailor Made personalization program helped bring this project into reality, creating an exclusive design out of collaboration between Ferrari’s own commercial department and a personal designer from the Maranello Style Center.

The one-off design is distinct even from the red-white-and-blue striped 2014 Ferrari 458 Speciale which debuted this year. The standard Ferrari 458 Italia utilizes a 4.5-liter V-8 engine that makes 562 hp and 398 lb-ft of torque, powering the prancing horse from 0-60 mph in 3.4 seconds.

We think it’s great to see a Ferrari enthusiast take so much pride in the Italian automaker’s racing heritage, while adding another healthy dose of the exclusivity that makes Maranello’s vehicles continually sought after and collected.

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