Feature Flick: Volvo Truck President Demonstrates Faith In FMX

How best to demonstrate the strength of your new commercial truck? Volvo Trucks president Claes Nilsson chose to literally put it all on the line in a new video promoting the Volvo FMX truck range.

The video shows Nilsson standing atop a Volvo FMX truck, which is suspended from a crane in the port of Gothernberg, Sweden. Nilsson holds up the cast-iron front tow hook from a Volvo FMX truck and explains, "It holds up to 32 tonnes [70,500 pounds]. That's far more than this, so you don't need to worry." As the camera pulls out, we see Nilsson and a sound engineer atop a Volvo FMX truck that is suspended from a crane above the port. Volvo Trucks asserts the video was filmed without the use of any computer-generated imagery or other trickery -- a real testament to Nilsson's faith in his trucks.

The Volvo FMX truck line can be equipped with a 10.8- or 12.8-liter turbodiesel inline-six engine, with power ratings ranging from 330 hp and 1180 lb-ft of torque all the way to 540 hp and 1917 lb-ft. Transmission choices include a 12-speed semi- or fully-automatic, and a 14-speed manual.

Check out the high-flying stunt below. Volvo Trucks promises it will soon have more films to promote the FMX trucks, and we can only hope they're as dramatic as this clip.

Source: YouTube

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