Feature Flick: Mini Encourages Drivers to Enter Manualhood

Someone at Mini really loves the three-pedal transmission -- as do we -- and is continuing to promote the joys and merits of manual transmissions. Following up on the earlier deal to give a $500 discount on all new Minis sold with manual transmissions, the brand has released this video on “manualhood.”

Styled after 1950s-era public service announcements that taught students about puberty, nutrition, and the threat of nuclear war, the new “Becoming a Manual” video explains why all drivers should opt for cars with a manual transmission. In addition to pointing out benefits like enhanced fuel economy, a more exciting driving experience, and a lower base price, the video teaches us that driving stick is a part of growing up.

“As we approach manualhood, our bodies and minds start to change,” explains the cheery gym teacher. “Manualhood is when your body is craving more exhilaration than an automatic can provide.”

If you’re not sure how to get started operating a car with a manual transmission, Mini has helpfully provided a PDF called “Becoming a Manual.” And for even more reasons why you should learn to drive a manual, Mini has compiled an infographic of statistics gleaned from an online survey. Among the findings: people who can’t drive a stick-shift are 25 percent more likely to play the Facebook game FarmVille.

So what are you waiting for? Watch the video below and get ready to embrace your manualhood.

Source: YouTube

Click here for video

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